Question

International marketing

give an example of global consumer culture and explain in detail

Answer 1

Global Consumer culture can be broadly defined as a culture where social status, values, and activities are centered on the consumption of goods and services. In other words, in consumer culture, a large part of what you do, what you value and how you are defined revolves around your consumption of stuff.  Consumer culture is a theory in marketing strategic planning that considers the relationship consumers have with certain products or services. One of the most iconic examples of global consumer culture is Apple's rise to the top to technology, because it created a product that fit the needs of consumers in a way that buyers became part of a technology movement. Apple strives to make using technology easier. This is part of the culture it has created and takes it so far as to create the most streamlined products with simple and precise packaging. Opening an iPhone box for the first time shows a very well thought-out package design that is durable, attractive and minimalist. The phone is the hero, front and center, with the accessories neatly tucked away in designated compartments.

Advertising should be contemporary and should use contemporary language. But contemporary language targeting a Baby Boomer is different from language targeting a Millennial. A brand selling sneakers to teenagers is going to use language that's more culturally aligned with skaters – skateboards – and not figure skaters. By understanding the cultural norms of your target market, you can choose language that fits the demographic's style.

some of the examples are----------Consumers often become parts of groups based on the brand they use. For example, Mini Cooper drivers take weekend caravan drives; to own a Mini is to be automatically part of the club. Nike has a loyal following of sports enthusiasts and sneaker lovers.