Question

What is the relationship between culture and channel communication in international channels? Please explain more detail in at least 3 points

Answer 1

Culture helps businesses identify channels of communication for example a culture of joy and fun and youth leads advertisers to focus on social media channels for marketing communication.

Similarly, culture defines message of communication for example a culture of traditions and religious backgrounds means advertising has to be more spiritual and communication has to be with least clutter.

Culture also decides communication mix and what channels can be integrated to produce best reach and top of mind recall value.

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