Question

Explain the difference between “Direct Marketing Channel” and “Indirect Marketing Channel” and give an example of each from your shopping experience

Answer 1

The Direct marketing channels are those through which the customer is directly buying the goods from the manufacturer of the goods. No intermediaries are involved in such type of channel.

On the other hand, Indirect marketing channels are those type of channels in which there is no direct linkage between the customer and the manufacturer. There is the involvement of intermediaries and the customer and the manufacturer are linked through there intermediaries. This creates a distribution channels.

For example:

Buying from a bakery is a type of direct marketing channel whereas buying clothes from a retail shop is a type of indirect marketing channel.