Question

Explain Global strategy and give and example of a Multi National Corporation using it

Answer 1

Global strategy is defined in business terms as a strategic guide, which are followed by the companies to spread their business across the world, not to be confined within the boundary of a particular country. Actually it ensures the corporate growth beyond the natural border.

When the international activities of a company increased it can enter into the various markets worldwide and can increase their business.

The benefit of global strategy-

1. It helps to give competitive advantage

2. Give access to ,more market

3. Technologically advanced country can sell their older products to less technologically advanced country- extend the uses of products.

For example Microsoft are using the same software across the wold but adjusted it with different local languages. Which helps to increase the demand of the product across the world.