Question

1. Apple controls all the major critical parts of the supply value chain used to make and sell products. This is an example of __________________ as their corporate strategy.

2. Explain the difference between corporate strategy and business strategy.

Answer 1

1. Combination strategy [this is because companies like Apple emphasize the combination because it is a large organization and takes into account a dynamic environment. Secondly, the products of Apple are the different stages of lifecycle]

2. The business-level strategy emphasises on various ways of satisfying customers, increase profits associated with operations, meet the needs of the customers. Whereas, the corporate level strategy focuses on the success from a higher level and it works to have a successful business unit and company as a whole. The business-level strategy focuses on having a competitive position in a market concerning its competitors. Secondly, the corporate-level strategy sets the business on the top priority instead of focussing on the organization as a whole.

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