Question

Fill in the blank using these words to choose from:

collaboration, market-oriented, selling oriented, supply chain, communicating, benefits-received, building relationships, offering, value, 1920's

1.            Creating is a term in marketing that refers to _____ with suppliers and customers in order to generate offerings of value to customers.

2.            _____ refers to describing the value of offerings to customers.

3.            _____ is at the center of all marketing activities.

4.            The personal value equation is value equals _____ minus price plus hassle.

5.            _____ firms recognize that the exchange must be profitable for the company to be successful.

6.            The production era lasted until the _____.

7.            A _____ reflects the belief that it is necessary to push products heavily through selling and advertising in order for a firm to compete successfully.

8.            Companies compete in the one-to-one era by _____ with customers one at a time.

9.            The entire bundle of tangible good, intangible service, and the price is the company’s _____.

10.          Value is delivered through the _____, which includes organizations and functions that mine, make, assemble, or deliver materials and products from a manufacturer to consumers.

Answer 1

1. Creating is a term in marketing that refers to collaboration with suppliers and customers in order to generate offerings of value to customers.

2. Communicating refers to describing the value of offerings to customers.

3. Value is at the center of all marketing activities.

4. The personal value equation is value equals benefits received minus price plus hassle.

5. Market oriented firms recognize that the exchange must be profitable for the company to be successful.

6. The production era lasted until the 1920s.

7. A selling oriented reflects the belief that is necessary to push products heavily through selling and advertising in order for a firm to compete successfully.

8. Companies compete in the one-to-one era by building relationships with customers one at a time.

9. The entire bundle of tangible good, intangible service and the price is the company’s offerings.

10. Value is delivered through the supply chain which includes organizations and functions that mine, make, assemble, or deliver materials and products from a manufacturer to consumers.

“If you like my answer, please give thumbs up, thank you”.