Question

Does your current (or past) organization mostly adhere to the sales concept or the marketing concept?...

Does your current (or past) organization mostly adhere to the sales concept or the marketing concept? What makes you think so? What actions have they taken that lead you to your opinion?

Business   Finance   
0 0
Add a commentTranscribed image text
Next >

Homework Answers

Answer #1

Answer:-

My organization adheres to marketing concept because of following reasons:-

1. It has sustained interaction with customers.

2. It has long chain or network of satisfied customers.

3. Marketing concept not only covers selling the product it includes activities like research and development, quality control, finance, etc. Our company makes continuous efforts to satisfy customers with all these activities.

They have taken some of the following measures that support my above opinion:-

1. They have invested huge amount in research and development activities.

2. They have adopted TQM concept which focuses more on total quality management.

3. Customer feedback has become a major part of sales process. Feedback forms are reviewed every month by higher sales officials and reported to management.

0 0
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
As a Marketing Consultant, prepare the following for an organization of your own choice: 1. An...
As a Marketing Consultant, prepare the following for an organization of your own choice: 1. An individual written report consisting of a maximum 3000 words addressing the key Marketing Management tasks detailed below in Assignment. TASKS Assignment: As a marketing consultant, construct a business report for an organization of your choice, covering the following five aspects of Marketing Management: 1: With the use of appropriate marketing models and concepts, critically examine the current market position of one of your chosen...
Explain how organizational behavior works in your current organization or company you have worked with in...
Explain how organizational behavior works in your current organization or company you have worked with in the past? What are the components that make organizational behavior unique within your company?
rfwScenario: You currently work as the marketing manager of your favorite company/organization and manage the success...
rfwScenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product to thrive for as long as possible. At each stage, you assess changes you need to make to the product, price strategy, as well as competition and profit. Create a presentation with speaker's notes...
Conduct a Vision Audit on your imaginary organization. Imagine that you are starting a non-profit organization....
Conduct a Vision Audit on your imaginary organization. Imagine that you are starting a non-profit organization. Answer the four questions Does the organization have a clearly stated vision? If so, what is it. If the organization continues on its current path, where will it be heading over the next decade? How good would such a direction be? Do key people in the organization know where the organization is headed and agree on the direction? Do the structures, processes, personnel, incentives,...
Marketing and Sales have a strong relation. To get more sale you have to develop good...
Marketing and Sales have a strong relation. To get more sale you have to develop good marketing strategies. If you have a company name Shahen Express that is working online using Website Domain www.shahenexpress.com. Which Web marketing strategies will be used in this website? How you increase the sales of the company and What will be the Revenue Model? Is Revenue Transition concept will used in the website? Justify your answer with suitable examples.
Create a sales plan for an organisation. Use your current or past place of employment, another...
Create a sales plan for an organisation. Use your current or past place of employment, another organisation with which you are familiar or complete the plan for a hypothetical organisation. Each Section should comprise 500–1,000 words. Section 1: Organisational context Describe the organisation that the sales plan is for. Ensure that you cover: the nature of the goods/ services sold the size of the organisation vision/ mission of the organisation values of the organisation Section 2: Background to the sales...
For the past decade, your company has encouraged sales teams to work together in a cooperative...
For the past decade, your company has encouraged sales teams to work together in a cooperative and cohesive manner. This initiative is closely aligned with one of the company’s core values: “Together, we achieve more.” To motivate sales associates to cooperate with one another in their respective teams, at the end of each fiscal year, team managers evaluate their respective teams by rating them on a number of behavioral dimensions related to cooperation and cohesion. Teams that receive high marks...
Think about a problem in your life, either current or in the past. If a practitioner...
Think about a problem in your life, either current or in the past. If a practitioner were working with you on this problem, what five open-end questions would help the practitioner gain an understanding of your problem? List the questions followed by an explanation of why you selected each question.
1. Describe your understanding of the concept of auditing theory 2. Are there aspects of auditing...
1. Describe your understanding of the concept of auditing theory 2. Are there aspects of auditing theory you find particularly interesting or challenging? 3. Does some of these aspects tie in with anything you have learned in the past? Please explain. 4. Has learning auditing theory changed the way you think? How? 5. How might you incorporate or apply these ideas in the future, perhaps in your professional life?
There are many methods an organization can use for employee development. Is your current employer using...
There are many methods an organization can use for employee development. Is your current employer using any of these? If yes, what are they? What do you think about them? If you never work or your company is not doing any of those, which method seems appealing to you? That is, which method will make you most motivated in terms of training and development?
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT