Question

You are Treasury Management Sales Officer for Well Fargo and you are attempting to SELL to...

You are Treasury Management Sales Officer for Well Fargo and you are attempting to SELL to an Accountant the benefits of a UPIC account for ACH. The cost structure is $10.00 per month per account and an organization has 74 accounts. Note: Not all accounts are collections accounts. Please build the selling features and commentary here.

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Answer #1

I shall guide you on the points that should be used while building the sales commentary.The selling commentary can be built on the following major points.

1. The important aspect is that it is having low cost structure which shall be highlighted and told in a broader terms like $ 120 ONLY for a year.

2. It should be compared with its competitive products on the advantages platform.

3. The accountant shall be explained everything on the basis of calculations as he must be the one more fascinated by numbers and will get more inclined towards the project if he can see it in numbers.

Hence these three points shall be kept in mind in building the selling features and also the commentary.

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