Question

Why have companies moved away from mass marketing and toward target marketing?

Answer 1

Mass marketing is an old concept and message given through mass market may or may not reach to the potential buyer hence a new concept called target marketing takes place where

Marketing is done through identifying a market segment first, identifying the requirement and its demographically settled population, develop the product and pitch that in front of the potential buyer.

In this way more and more potential buyers can be contacted and advertising cost will also be narrowed to a specific segment