Question

what is a brand name that clearly communicates a customer benefit and why?

Answer 1

Market communication helps to develop brand awareness which means that consumer translate product information into perception about the product attributes and it's position with in the larger market.

Benefits are :

A well chosen market communication strategy utilises one or more components to disseminate the company's outgoing message. A market appropriate strategy increases the company's chances to accurately transmit the product benefit and to have that have receive message positively by the customer. The business likely benefits from customer goodwill when the company story or customer testimony strategies are used.