Question

What is customer equity? What is the diffrence between value equity, brand equity and relationship equity and how is that connected with customer equity?

Answer 1

customer equity: customer equity is total net profit attributed by future relationship by all the customers of the firm

Profit attributed by a single customer relation is called customer lifetime value

Where as equity value is value of the company which is available to owners (could be share holders)

Where as brand equity is value added by a particular brand to a particular product which makes the product unique and preferred over other products

Where as relationship equity includes each and every aspect in maintaining a customer relationship

Basically every type of equity is interconned for example having brand equity provides us a chance to maintain relation with more customers which gives us chance to increase customer equity which will increase value equity