Question

name a brand to which you are brand loyal and name a product category that you switch brands frequently.
Why do you exhibit different behavior in these two product categories?

Answer 1

The brand I am loyal to is Apple. I use only Apple's mobile phones.

I switch brand frequently when it comes to shoes. I wear shoes of different brands like Nike, Reebok, Adidas, Puma, New Balance, etc.

I exhibit different behaviors in these two product categories as phones are more high-value purchases as compared to shoes. Therefore, I am more concerned about the right quality and functions in phones as compared to shoes. I trust Apple the most when it comes to the phone as it has excellent quality and I do not want to experiment with a high-value purchase. Also, I buy shoes more frequently than phones. Therefore, I like to experiment more with shoes as compared to phones.