Question

6. A business model is the process through which a company generates revenue and makes a...

6. A business model is the process through which a company generates revenue and makes a profit from its operations through explaining the rationale behind why a firm creates, delivers, and captures value. With the aid of any business from any industry of your choice discuss how you would generate revenue and make profit from the operations of that venture which will create, deliver and capture value.

Homework Answers

Answer #1

Businesses generate value through high capital expenditure, market penetration pricing, constant innovation, customer focussed centricity, unique selling proposition, 360 degree marketing campaign, distribution and sales mix, capacities utilisation and resource optimisation.

Brands like Vodafone have delivered value and captured high market share using constant innovation and research methodology as below:

The Facebook page by Vodafone has been most amazing and happening which has leveraged various brand assets like celebrity endorsements, brand mascots, user stories, testimonials, etc. The brand has engaged audiences with various live contests , quizzes, surveys, webinars, engaging videos, participative games,etc.

The fans are called "Vodafone Fan Army" and audiences are engaged and highly resonate with brand image and its famous Pug which denotes Vodafone and symbolizes coverage everywhere. Various social media campaign on Twitter, LinkedIn, Instagram, Snapchat are run simultaneously to achieve top of mind recall and touchbase maximum audiences.

The marketing has seen series of TV commercials which depicts the product benefits and are in continuation to target compelling user story. The brand has consistently clocked millions of views on OTT platforms and has meticulously used Facebook for penetrating new markets and high profile customers as per demographic segmentation.

The brand has leveraged and optimised page to track Analytics and measure success using metrics like bounce rate, exit rate, unique page views, unique customers and have also optimised search engines through programmatic buying which helps customers land on Facebook page itself.

The benefits exceed the costs for this campaign as it has proliferated customer base and has achieved diversity and higher average reveneue per user and decreased lifetime customer acquisition cost.

The brand however can improve its profile by using cliud storage for customer analytics, Artificial intelligence and Machine Learning algorithm for drill down Analysis and using Tableau as data visualization tools for devising right strategy.

The brand also needs to integrate various social media profiles and repetitively generate new fresh campaigns over period of time so that buzz remains active for longer period and helps create brand equity and brand resonance.

Moreover, various testimonials can be used to create awareness and generate positive word of mouth marketing amongst customers. Usage of referral marketing on Facebook can bring down costs substantially and increase revenues through profit maximizing. All in all 360 degree marketing campaign with well planned time frame can help brand optimise cost and grab maximum market share .

The usage of Radio and out of home media and newspapers can also help create propaganda for all Facebook campaign and bring organic traffic from multiple sources such that outreach is maximum and impact is well optimized.

This creates well crafted and well timed turnaround strategy for any brand and successful campaign can be created with seamless execution and implementation.

PLEASE UPVOTE INCASE YOU LIKED THE ANSWER WILL BE ENCOURAGING FOR US THANKYOU VERY MUCH ALL THE BEST IN FUTURE

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
X Ltd makes one product, which passes through a single process. Details of the process are...
X Ltd makes one product, which passes through a single process. Details of the process are as follows: Materials: 5 000 kg at 50c per kg Labour: N$800 Production overheads: 200% of labour Normal losses are 20 per cent of input in the process, and without further processing, any losses can be sold as scrap for 30c per kg. The output for the period was 3 800kg from the process. There was no work in progress at the beginning or...
Green Solutions Private Limited is a partnership firm established in 2005 that aims to provide architectural...
Green Solutions Private Limited is a partnership firm established in 2005 that aims to provide architectural designs using recycled wastes with creative designs thereby enhancing productivity, minimizing costs and maximizing efficiency for our customers. We ensure customer satisfaction through our sales service and regularly monitoring the project. Our cost structure includes waste resources and technically sound architects, designers and consultants for delivering our projects and well-developed software for testing purposes. Our modes of operation are through offline and online. We...
Which of the following is a disadvantage when a business accepts credit cards or debit cards...
Which of the following is a disadvantage when a business accepts credit cards or debit cards from customers? The business checks customers' credit ratings. The business pays a processing fee. The business bears the risk of nonpayment by the customer. The business bears the responsibility of collecting cash from the customer. Flag this Question Question 41 2 pts The maturity value of a note is the ________. face amount of the note principal amount times the interest rate principal amount...
1. Explain and give examples of the 5 existing business model patterns. 2. Can the business...
1. Explain and give examples of the 5 existing business model patterns. 2. Can the business below use that business model pattern? Explain. Overview- We are going to start a bakery business as I have my interest in bakery. This is going to be start-up business plan. The name of our Bakery would be “Bake It or Make It”. It would be managed by me along with my team of new bakers around the city. Opening a bakery at initial...
Operations Strategy in Action Almost every company seems to be restructuring itself to face the downturn,...
Operations Strategy in Action Almost every company seems to be restructuring itself to face the downturn, be it through financial engineering, or by retrenching to core activities. So they sell off foreign subsidiaries (Aviva), recent diversifications (ABB), or in desperate cases almost anything that's worth something and isn't nailed to the floor (Vivendi and Marconi). Oddly, few firms make a thing about going back to the real basics, which is manufacturing or, more accurately, operations. Odd, because competing operationally -...
THis is all the information and problems are below: Business Segments The Company operates in the...
THis is all the information and problems are below: Business Segments The Company operates in the following three business segments: Consumer Floral, Gourmet Food and Gift Baskets, and BloomNet Wire Service. The Consumer Floral segment includes the operations of the Company’s flagship brand, 1-800-Flowers.com, FruitBouquets.com and Flowerama, while the Gourmet Food and Gift Baskets segment includes the operations of Harry & David (which includes Wolferman’s®, Moose Munch and Stockyards.com), Cheryl’s (which includes Mrs. Beasley’s), The Popcorn Factory, DesignPac and 1-800-Baskets....
Imagine you are looking at the Balance Sheets and Income Statements of Company A and Company...
Imagine you are looking at the Balance Sheets and Income Statements of Company A and Company B. You are also given the following background information on each company: Company A – An organic bakery specializing in cakes and cupcakes. The bakery sources all of its ingredients from suppliers within a 50 mile radius of the bakery, and typically buys these ingredients on account making payment in 15-20 days. The bakery makes deliveries, which requires 2 vans (owned by the company)...
The Business Case for Agility “The battle is not always to the strongest, nor the race...
The Business Case for Agility “The battle is not always to the strongest, nor the race to the swiftest, but that’s the way to bet ’em!”  —C. Morgan Cofer In This Chapter This chapter discusses the business case for Agility, presenting six benefits for teams and the enterprise. It also describes a financial model that shows why incremental development works. Takeaways Agility is not just about the team. There are product-management, project-management, and technical issues beyond the team’s control. Lean-Agile provides...
summaries the following in your own words : 5. Horizontal Integration Horizontal integration is the range...
summaries the following in your own words : 5. Horizontal Integration Horizontal integration is the range of product and service segments that a firm serves within its market. A company who wants to expand its horizontal scope has an opportunity to do that through mergers and acquisitions. A merger is combining two or more companies into a single corporate entity, with the newly created company often taking on a new name. An acquisition is a combination in which one company,...
Please read the article and answear about questions. Determining the Value of the Business After you...
Please read the article and answear about questions. Determining the Value of the Business After you have completed a thorough and exacting investigation, you need to analyze all the infor- mation you have gathered. This is the time to consult with your business, financial, and legal advis- ers to arrive at an estimate of the value of the business. Outside advisers are impartial and are more likely to see the bad things about the business than are you. You should...