Start presenting information to you regarding "market segmentation". They not only define it but also show visual examples on a few different pages. Your task it to explain in your OWN words and not copy/paste from an online source what this means. I don't want a one-line definition but rather detailed information from the chapter about what this process consists of and why it exists. You must also share with me two companies that use market segmentation and you will need to show me a minimum of 1 visual example in your summary paper of market segmentation. The point of this assignment is to learn about market segmentation is and how to spot it as a consumer. Your document doesn't have a required length but rather it must consist of all of the requirements listed in this assignment.
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