Give an example of each major type of pricing objective.
Profit Oriented Pricing Objective:
- Profit Maximization
- Satisfactory Points
- Target Return on Investment
Sales Oriented:
- Market Share
- Sales Maximization
Status Quo:
Profit oriented pricing could be done by monopolist as they have no threat of competition and could easily add up their profit to the original cost of production.
Sales oriented
One of its example is life insurance as all of the efforts of a life insurance company lies in selling the insurance and this is what sales orientation is all about finding various and numerous ways to sell their product at any cost.
Status quo:
It is an emotional preference for a current situation for example a person saves whole of his life to get his pension, but due to certain situations he decides to withdraw all his money and use it at that particular situation.
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