Question

How does Service Quality apply in Dating Services web sites ? (marketing)

Answer 1

There are some primary aspects when it comes to the service quality of dating websites. People use these apps and websites to find good partners, so foremost, the quality of people when can find on average, matters. In this regard, proper screening of users with detailed information, like bio and pictures matter. Secondly, the time required for matches is also key. If people have to wait too long to get matches, it dissuades them from using the service. Another key aspect is the convenience with which they can converse and interact with people. Features like in-app chat and location sharing etc matter. If these things lack, people won't use the service as it won't fulfil its intended purpose.