Question

1.What do those who utilize online dating services want? What consumer needs do these services meet?...

1.What do those who utilize online dating services want? What consumer needs do these services meet? At what levels of Maslow’s hierarchy would you place the need(s) relevant in the context of online dating services?

2. What is an effective approach to building an online dating service? What challenges do companies face in building a successful business model?

3. What do you think of Frind’s chosen strategy as POF faces new competition? Will this succeed or fail given the changes in the marketplace? Why?

4. Imagine you are building a start-up Internet dating service. What would you do? How would you motivate consumers to try your service?

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Answer #1

1. The inidividuals who utilize online dating services are the ones who want their social needs to be satisfied. They are on constant search for relationships and belongingness which are identified and met by the social media networks. They establish a connection between those want relationships with those who offer relationships. In the Maslow's hierarchy of needs, the online dating services fall in the Social needs category which houses the family, friends and the relationship needs. Once an individual's physiological and safety needs are met, they then move towards establishing a relationship in order to have a family or just being friends.

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