identify four business web services quality dimensions (two technical and two non-technical) relevant to buyers of online services. Describe the type of measures or meaning associated with each dimension of quality you list
Online business web services have progressed unimaginably over the last few years. Today one can buy online practically anything from the comfort of one's home or office. Most businesses nowadays have online presence including brick and mortar institutions.
The success or failure of an online web service depends upon a number of factors. These include the reputation of the company or brand, reliability of web site and ease of payment among others.
There are two measuring models developed to ascertain the effectiveness or success of an online web site. The first is e-S-Qual scale that measures the core quality of the web site from customers point of view i.e. non- technical quality dimension. Two of these are:
1. Efficiency
This pertains to the ease of accessing the web site with quick reaction. Customers generally get impatient if the site takes longer than anticipated to open. Their confidence level in the reliability of site goes down when they have to go through the buffering process.
2. Fulfillment
Customer satisfaction is totally linked to fulfillment of promise made by the website. In other words, customers expect delivery of goods purchased online to be delivered as committed on the website. This aspect is thus one of the most important measuring scale of the website for its effectiveness and customer satisfaction.
The other measuring model developed to analyze technical status of the website is known as e-RecS-QUAL. Two of these scales are:
1. System availability
This is with regards to correct functioning of the website wherein the site does not hang or crashes.
2. Privacy
The site has adequate safeguards to keep customer identity and data safe from hacking and misuse by unauthorized entities.
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