Question

There are different ways of consuming products and services, based on an individual’s tastes and preferences,...

There are different ways of consuming products and services, based on an individual’s tastes and preferences, but also dependent on variables such as country, region, language, culture, market and so on. This affects the way a particular product or service is marketed and sold. Are there specific ways in which consumers in your country or region consume or demand products and services?

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Answer #1

I belong to a country where major proportion is middle class and earn limited amount of money. Consumer spend more of their money on goods and services which are:

  • necessary goods or have inelastic demand
  • comparatively cheaper than other products
  • might sacrifice quality of a product for price
  • have long lasting life

Before buying any new product, they utilize their old product till it is in working condition and keep it in their stores even if they get a new product.

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