Question

You just built a website for savethechildren.org, answer the following. What Analytics Tools and Strategy would...

You just built a website for savethechildren.org, answer the following.

  • What Analytics Tools and Strategy would you use? (what analytics tools would you use, what would you track and analyze? How will this inform your strategy?).
  • What SEO, SEM and Remarketing Plan and Strategy (what paid and unpaid techniques will be used and how will remarketing be done?).
  • What is your Email Marketing Plan and Strategy.
  • What Social Media Marketing Plan and Strategy (be specific, don’t just say Coke should do social media marketing).
  • Video Marketing Plan and Strategy. See chapter 10 and Week 5 resources.
  • Mobile Marketing Plan and Strategy. See chapter 12 and resources.
  • Legal and Privacy Strategy (discuss 2-3 important laws and rules based on your chosen digital marketing strategies and how you would comply with these). See Week 6 resources.

Homework Answers

Answer #1

we will be using sentiment analysis tool that will be used to analyse the sentiments of the website users that will be the child extractor seek out there subjective opinion from the text, video and audio. The basic goal of this analysis tool is true to draw out the opinion of an individual or a group of user about the particular topic and also determine their attitude towards the topic. For this we will be using this strategy to allow input from the user in various formats like text video and audio so that we have enough data to analyse information out if it.

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