Question

A situation factor is an event or situation that affects the relationship between attitude and behavior at a particular time. Consumer behavior and purchasing decisions can be influenced by external factors, such as cost and security needs. In this way, consumers can adopt different attitudes toward specific issues that are affected by certain circumstances and circumstances, leading to different actions and purchasing decisions. Behavioral preferences are formed through learning. It can be direct product experience, verbal information, advertising or the Internet. These attitudes have a positive impact on buying behavior and are not preferable. Attitudes have a quality of motivation. Consumers can encourage them to market their products in a certain way. The measurement of purchasing behavior alone does not provide an idea of ​​the reasons for the positive or negative reaction of consumers and groups and the possibility that this behavior may be influenced or modified. Do you agree with the post if yes why?

Answer 1

Yes I do agree. The reason is that quite often despite having more or less similar tastes for commodities some consumers prefer a good in one situation and reject it in other situation. E. G an individual often purchases a good if it is little bit costly when the price difference is small. But if the attitude changes and he thinks that he is being exploited and that his behaviour may led to exploitation of large no. Of people he may simply reject purchase. They can also give motivation E. G even if one looses in fair gamble, the person tries at least one time in future because at that time his attitude is that of risk taker. One can't find individual often making rational or calculated decisions as assumed traditionally in economics. The behaviour of consumer often varies according to situation.