Question

QUESTION 1

The are several factors influencing retrieval including ____________ which takes into consideration the internal state of consumers during recall.

	a.	familiarity and recall
	b.	pictorial vs. verbal cues
	c.	state-dependent retrieval
	d.	salience and recall

QUESTION 2

Consumers within a segment are

	a.	large enough to be profitable
	b.	all the same age and gender
	c.	similar to each other in terms of product needs
	d.	different from each other and very individualistic

QUESTION 3

This is a permanent change in behavior that comes with experience.

	a.	Learning
	b.	Gestalt Psychology
	c.	Semiotics
	d.	Hyperreality

QUESTION 4

There is some evidence for the superiority of visual memory over verbal memory, and we have certainly discussed scent memory over hearing as a memory recall sense. Which aspects of an ad are more likely to grab a consumer’s attention ?

	a.	Geography
	b.	Scent cues or aspects
	c.	visual aspects
	d.	Verbal aspects

QUESTION 5

The memory process includes all the following stages EXCEPT :

	a.	Frequency marketing
	b.	Encoding
	c.	Storage
	d.	Retrieval

QUESTION 6

This question looks at the consumption process from the marketers perspective in pre-purchase issues::

	a.	What determines whether a consumer will be satisfied?
	b.	How are consumer attitudes towards products formed ?
	c.	How does a consumer decide the they need a product?
	d.	Is acquiring a product a stressful or pleasant situation?

QUESTION 7

Social Marketing is a growing field. Social Marketing ...

	a.	makes an effort to encourage positive behaviours from it’s audience
	b.	is a movement towards global consumer culture
	c.	prohibits selling under the disguise of conducting market research
	d.	is marketing to society concerning social stuff

QUESTION 8

Marketing ethics.  Various national marketing associations provide a ’codes of ethics for conduct in many areas of marketing practice. These include all except one of the following.

	a.	Reject high pressure selling
	b.	Tell the truth in advertising good & bad
	c.	Avoid face or misleading advertising
	d.	Disclose of all sustantial risks associated with the product

QUESTION 9

Results as a result of mental processes

	a.	cognitive learning
	b.	operant conditioning
	c.	observational learning
	d.	classical conditioning

QUESTION 10

This type of learning can take place by watching others.

	a.	classical conditioning
	b.	operant conditioning
	c.	cognitive learning
	d.	observational learning

QUESTION 11

Priming in marketing refers to

	a.	using colors, lighting, music to influence or evoke a certain schema
	b.	attention to the extent that it differs from those around it.
	c.	when a stimulus is not clearly perceived
	d.	putting ads in unconventional places, where there will be less competition for attention.

QUESTION 12

Asolute threshold

	a.	refers to how the physical environment is integrated into our personal world
	b.	refers to the least amount of change to a product that consumers can see, taste, or feel.
	c.	refers to the ability of sensory system to detect changes or differences
	d.	is the degree to which people notice a product or service

QUESTION 13

Market segmentation can work within or across national boundries. How does a company choose what segment to focus on?

	a.	They don’t they target all groups and all segments
	b.	It is dvidided based on characteristics on the market segment
	c.	It will focus on the largest segement of the population
	d.	It depends on the goals and resources of the organization

QUESTION 14

An example would be Burger King paying to use Knott’s Berry Characters for it’s kids’ meals.

	a.	family branding
	b.	licensing
	c.	lookalike packaging
	d.	product line extensions

QUESTION 15

This term refers to the minimum amount of stimulation that can be detected on a sensory channel.

	a.	differential threshold
	b.	psychophysics
	c.	hedonic consumption
	d.	absolute threshold

QUESTION 16

This system can be regarded as working memory:

	a.	long term memory
	b.	sensory memory
	c.	episodic memory
	d.	short term memory

QUESTION 17

Another important gestalt concept is the figure-ground principle. Which one part of a stimulus will dominate the ad pulling your eyes straight to it.

	a.	the ground
	b.	the figure
	c.	the color
	d.	the semiotics

QUESTION 18

Components of observational learning include all EXEPT :

	a.	prevention
	b.	retention
	c.	attention
	d.	motivation

QUESTION 19

The are several factors influencing retrieval including pictorial vs verbal cues. Evidence points to ________ as superior in aiding recall.

	a.	environmental cues
	b.	visual cues
	c.	verbal cues
	d.	physical cues

QUESTION 20

Consumer Behavior Review .  Emotional influences such as moods can affect shopping behaviors. Emotional influences can be found under which major factor influencing Consumer Behavior.

	a.	Emotional Influences
	b.	Cultural Influences
	c.	Situational Influences
	d.	is both a product of and an inspiration for marketers

QUESTION 21

A trait is a distinguishable characteristic that describes one’s tendency to act in a relatively consistent manner. Understanding traits can help marketers to communicate more efficiently with consumers. The subcategory of personality traits can be found under this major factor influencing consumer behavior.

	a.	situational
	b.	social
	c.	psychological
	d.	Personal

QUESTION 22

This term is the degree to which people notice a stimulus that is within range of their sensory receptors.

	a.	differiential threshold
	b.	absolute threshold
	c.	perceptual selectivity
	d.	Exposure

QUESTION 23

Several factors lead to adaption when exposured to an ad. This factor can lead to adaption due to the relative length of exposure especially if a consumer is faced with a long term exposure.

	a.	Discrimination
	b.	Exposure
	c.	Intensity
	d.	Duration

QUESTION 24

The study of how consumers interpret the meaning of colors, word, symbols and signs is known as :.

	a.	symbolism
	b.	interpretation
	c.	semiotics
	d.	priniciple of similarity

QUESTION 25

stores information for a limited period of time

	a.	long term memory
	b.	short term memory
	c.	episodic memory
	d.	sensory memory

Answer 1

1 :- Familiarity and recall. While recalling the consumers have internal battle of what to take and what not so they most probably go for the brand to which they are familiar and have all the information about.

2 : Similar to each other in terms of product needs.

3 : Learning. Learning can be said as the permanent change in behavior of consumers that comes with experience because everybody know when one observes one experience something the one learns from that thing.

4 : When we talk about advertisement then always the VISIUAL ASPECTS of an ad grabs consumer's attention. Basically the aprehension of it works more to grab one's attention.

5 :- Frequency marketing.