Question

Choose and research the cultural environment of a country that it is not the United States. Appraise the cultural forces and implications of making business in this social culture.

Answer 1

Ans:

The country chosen for this discussion is India. India is country which has evolved over the last few decade in terms of business, technology, education and contribution to global business in terms of imports and exports. they need been a forerunner in technology and has found out benchmarks for e-commerce industry with fierce internal competition and adaptableness from Indian customers.

If we were to seem at the range within the country, we will see that there are multiple market segments which are present. From a life-style perspective, around 60-70 percent of the population still sleep in villages and add agriculture based businesses, around 15-17 percent in industry sector and therefore the rest in commission sector. there's higher literacy rate too in comparison with the last decade and lot of younger students are opting to review outside the state and convey back those learnings to India. There are lot of business aspects that require to be considered while starting a business in India. By using frameworks like PESTLE and doing an environmental analysis we will see that there's significant impact of political parties on the business growth. The ruling parties produce laws which may hamper or encourage businesses. the present governance encourages start-ups and this has led to a digital revolution within the country. there's a really high reach of mobile across the country and more and more people are using the services offered by third party vendors be it for shopping, cleaning, purchase etc. Another aspect that must be considered is that the religious sentiment which is high in India. Respect and relationship play an enormous role in business development and growth within the country. There are few differences which may be highlighted easily. a number of them are:
• Greeting people with surname instead of given name
• Sharing handshakes and visiting cards is taken into account a norm even at informal gatherings
• Time management must be improved. Meetings usually start on time but rarely finish on time
• Teams are expected to take a seat back late in offices to finish work
• Meeting with foreign vendors isn't always preferred since companies prefer doing business locally with cheaper rates
• Cost is usually an enormous aspect of business etc.

These are few social norms which will not be seen in other parts of the world . Another major aspect is that the changing trend within the market. The market offers huge sets of options to customers and this permits customers to select and choose between the simplest of the vendors. this provides very high power to the consumers and that they utilize this to a really high level. While doing a business in such social culture, it's important that companies understand the local culture, the local people and therefore the changing customer needs. The business usually take major decision only after lot of due diligence and discussion with elders or senior leaders. All major business relationships have certain issues within them but when a serious incident occurs within the trade, all of them close to make sure the customer isn't affected in any manner. If any business were to start out in such a social culture, there'll be lot of changes that are expected. The changes got to be in sort of personal behavior, personality and business model supported the customer requirements. the purchasers requirements also change as per time and this results in lot of rework within the solutions. the companies in India are expected to satisfy the customer demand at any cost and supply the simplest service albeit the purchasers aren't prepared to pay the specified prices. If these aspects are often met successfully, businesses can start well during this culture. If the business is in a position to form progress with the purchasers , the purchasers provide support and ensures that the business is successful within the end of the day .