Question

The obesity crisis in the United States which has impacted the fast food and soft drink industries is an example of the  _______ environment

A

technological

B

competitive

C

social/cultural

D

political/legal

Answer 1

Answer: Option C) Social Cultural Environment

Social Cultural Environment is a part of firm's external environment in which societal or cultural changes affect firm's marketing plan and strategy. Social or cultural factors such as social values, beliefs, eating habits, attitude, lifestyle, traditions, population size, etc. So eating habits are part of social cultural factors. Eating habits are determined by the lifestyle, income and taste of a Consumer. Obesity is a major concern in US because their income is high and they don't do much manual work and irregular eating and junk foods all lead to obesity.

Now In US consumers are buying products with low sugar and calories. So the market of fast foods and cold drinks which have high sugar and calories is decreasing. Now more and more Consumer are buying sugar free drinks and low calorie food. So the markets of these goods are increasing.