As the global business performance is related ro operating in different geographical boundaries, the business is rules by a set of principles , beliefs, religion aspects and ideologies of the society and culture of a particular society or country known as social and cultural aspects. It includes the following :-
1) Family groups, religion and status in the society.
2.) Language the people speak
3.) Lifestyle, food and clothing differences
4.) Beliefs the people follow, ideologies and ethnicity.
5) The demand of various goods
6) Law and politics
For example - people in the U.S. and U.K. love drinking beer and the good is in high demand but as the islamic Shariya law, drinking alcohol is a crime in Middle eastern countries like Saudi Arabia.
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