In an article in the Journal of Advertising, Weinberger and Spotts compare the use of humor in television ads in the United States and the United Kingdom. They found that a substantially greater percentage of U.K. ads use humor.
(a) Suppose that a random sample of 375
television ads in the United Kingdom reveals that 141 of these ads
use humor. Find a point estimate of and a 95 percent confidence
interval for the proportion of all U.K. television ads that use
humor. (Round your answers to 3 decimal
places.)
pˆp^ = |
The 95 percent confidence interval is [,]. |
(b) Suppose a random sample of 533 television
ads in the United States reveals that 117 of these ads use humor.
Find a point estimate of and a 95 percent confidence interval for
the proportion of all U.S. television ads that use humor.
(Round your answers to 3 decimal
places.)
pˆp^ = |
The 95 percent confidence interval is [,]. |
(c) Do the confidence intervals you computed in
parts a and b suggest that a greater percentage
of U.K. ads use humor?
(No or Yes) the U.K. 95 percent confidence interval is (not above
or above) the maximum value
in the confidence interval for the U.S.
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