In an article in the Journal of Advertising, Weinberger and Spotts compare the use of humor in television ads in the United States and the United Kingdom. They found that a substantially greater percentage of U.K. ads use humor.
(a) Suppose that a random sample of 380
television ads in the United Kingdom reveals that 140 of these ads
use humor. Find a point estimate of and a 95 percent confidence
interval for the proportion of all U.K. television ads that use
humor. (Round your answers to 3 decimal
places.)
(b) Suppose a random sample of 470 television
ads in the United States reveals that 112 of these ads use humor.
Find a point estimate of and a 95 percent confidence interval for
the proportion of all U.S. television ads that use humor.
(Round your answers to 3 decimal
places.)
(c) Do the confidence intervals you computed in parts a and b suggest that a greater percentage of U.K. ads use humor?
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