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An online sales company designed a program to evaluate customer purchases. After each purchase, the program...

An online sales company designed a program to evaluate customer purchases. After each purchase, the program analyzes which product the customer is most likely to buy next and e-mails the customer a coupon for a discount on this new product. What type of analytic is this an example of?

predictive analytics

diagnostic analytics

descriptive analytics

prescriptive analytics
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Answer #1

Solution:

An online sales company designed a program to evaluate customer purchases. After each purchase, the program analyzes which product the customer is most likely to buy next and e-mails the customer a coupon for a discount on this new product. This is an example of "Prescriptive analysis" because "prescriptive analytics entails the application of mathematical and computational sciences and suggests decision options to take advantage of the results of descriptive and predictive analytics."

Hence last option is correct.

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