Question

1. Elisa, an HR manager for a medium-sized company, is assigned to update all job descriptions...

1. Elisa, an HR manager for a medium-sized company, is assigned to update all job descriptions and job specifications for her company. Elisa will begin by collecting information about each job title, as well as about the kinds of activities and responsibilities that go with each job. After she thoroughly analyzes a job, she will write the job description and job specifications for that job.

True

False

2.

People over 65 years old represent

the unemployed generation.

the single-parent family generation.

a potentially lucrative market.

a group that has never contributed to Social Security.

3.

PR firms find that their services can be enhanced and improved by listening to the public in different forums including social media.

True

False

4.

The product life cycle consists of __________ stages.

3

4

5

6

5.

Some websites are trying to improve their service by providing assistance from a real person, especially through social media.

True

False

6.

One disadvantage of the matrix style of organization is that it is more difficult to keep development projects on schedule. The model slows down the time from design to production, and then to market.

True

False

7.

As Elisa gets ready to open her new business, she has identified the tasks that need to be accomplished and has assigned employees to each task. This illustrates

management departmentalization.

division of labor.

specialization of priorities.

mass production economies.

8.

Jorge, a recent college graduate, is thinking of investing in a home health care business. He believes this will be a profitable venture because of the increasing number of people in the U.S. that will be over 65 years of age in the near future and more likely to need this type of service. This accurately describes a demographic trend that will affect his business choice.

True

False

9.

Morgner Heating and Cooling offers customers who buy air conditioners and furnaces free delivery and low installation charges. The company also offers a free follow-up inspection of the new equipment one month after it is installed. These services are ways that Morgner provides its customers with __________ utility.

possession

time

marginal

situational

10.

The objectives of labor unions have

always placed the greatest emphasis on increasing wages and benefits.

shifted with social and economic conditions.

frequently taken global competition into account.

consistently favored policies that would move the U.S. economy toward a command system.

11.

Businesses seldom create separate departments to serve customers with different needs.

True

False

12.

Kaden bought an expensive sports car last week. Immediately after the purchase, he worried that he paid too much, and that a less expensive model with better gas mileage would have been a wiser choice. Marketers refer to the doubts Kaden is experiencing as post-purchase stress syndrome.

True

False

13.

Today, e-commerce uses social media to make online transactions even easier.

True

False

14.

New orders are coming in quickly for SmartTech, and management is confident that new contracts will take them through the next couple of years. The company has started investing again, but not in people. The number of employees is the same as when the company and its competitors faced the Great Recession. Most likely due to ________________, the company is producing more product and services with less people.

the lack of skilled labor

new competition

social changes

technological advancement

Homework Answers

Answer #2

1- TRUE

Alisa has to find out every detail about the specific jobs before she could write the description and specification for each job.

2- Potentially lucrative market

Potentially lucrative means to have the potential to earn. Although the age of person can turn out to be above 65 but he still has the potential to earn and thus makes a lucrative market.

3- TRUE

PR or PUBLIC RELATION firms have to interact with the society to have good public relations and improve the quality of their services by taking the reviews from the society itself.

4- (6 stages)

The 6 stages in the product cycle are-

  • Development
  • Introduction
  • Growth
  • Maturity
  • Saturation
  • Decline

5- TRUE

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