Wal-Mart Online Wal-Mart is one of the largest companies in America. It is definitely the largest...

Wal-Mart Online

Wal-Mart is one of the largest companies in America. It is definitely the largest retailer, both in terms of the number of stores (8,970 worldwide in 2011) and the level of sales ($419 billion from the 2011 Annual Report). By pushing suppliers to continually reduce costs, Wal-Mart is known for pursuing low prices and the stores often attract customers solely in-terested in lower prices. With Wal-Mart’s expansion into groceries, the company has be-come the largest retail grocer in America. Even by 2002, over 100 million Americans visit a Wal-Mart store in a given week (Press Action 2002). Yet, Wal-Mart has struggled in the online world. The company has tried several approaches to selling physical and digital products online. From electronics to books, music, and movie rentals, the company has an-nounced many different online stores. Wal-Mart has struggled with most of its attempts, while Amazon continues to grow and expand in e-commerce sales. Although Amazon has a fraction of the total sales of Wal-Mart, Amazon is substantially larger in online sales. Which raises the ultimate question of what Wal-Mart is doing wrong, or what it needs to do to get a larger share of online sales.


Many articles and business cases have been written about Wal-Mart. Most customers are probably familiar with the store and the overall concepts, but a considerable amount of work takes place to manage the large inventory, suppliers, pricing, customers, and employ-ees. Wal-Mart has been a leader in using information technology to reduce costs. A huge part of succeeding in retailing is to provide the right products in the stores at the right price, when customers want to buy them. To succeed, Wal-Mart needs to forecast demand for every product in every store. Each product can have multiple variations—such as size or color. Individual items are commonly identified with an SKU number (stock-keeping unit), pronounced “skew.” Any Wal-Mart store has tens of thousands of SKUs. Of course, all of this data needs to be tracked by IT. Wal-Mart also can track personal purchases—based on credit and debit cards. All of the data from every store is collected and sent to the central servers at Bentonville, Arkansas.

In 2002, Wal-Mart primarily focused on using its home-grown custom code on its centralized systems (Lundberg 2002). In an interview, CIO Kevin Turner noted that a key to Wal-Mart’s success was continued striving to improve. His goals for the IT organization are to (1) run a centralized operation, (2) use common platforms, and (3) “be merchants first and technologists second.” His first two conditions are important to holding down costs. It also makes it easier to transfer personnel among stores. Turner noted that the process was challenging when the standardized systems were first introduced to stores in other coun-tries. The answer was to build a flexible system that still allowed local managers to make decentralized decisions but using centralized data. Turner emphasizes the importance of matching IT to the business needs—and simplifying all tasks. As one step in developing systems, the IT department requires developers to go out and perform the function before writing system specifications or designing changes. For example, a developer might spend a day working a cash register to understand the pressure and data-entry requirements.

Even as early as 2002, Wal-Mart was working on RFID. With an effort to reduce costs per chip, the ultimate goal was to replace bar codes with RFID chips. Even using the chips at the warehouse level would make it easier and faster to identify and route packages. Even in the store, finding products can be a problem. Carolyn Walton (no relation to the 109
founder), an analyst noted that when she was working on the floor, it once took them three days to find a box of a specific hair spray in the back room—resulting in lost sales. If the box had been tagged with RFID, it could have been found in minutes with a hand-held scanner.

Turner noted that Wal-Mart also spends a considerable amount of time in the re-search labs of its technology partners—working with universities and companies to see which technologies will be useful and how they might be modified to apply to Wal-Mart’s problems.

In 2003, Linda Dillman became CIO of Wal-Mart (Sullivan 2004). One of her biggest projects was the introduction of RFID tags, but the IT department was also working on 2,500 business-technology projects. As with most projects, the bulk of the RFID work was done using in-house programmers and software—with no outsourcing. Despite its large staff and heavy involvement, Wal-Mart spends less than typical retailers on IT—below one percent of worldwide revenue.

In 2004, a 423-terabyte Teeradata system was the heart of the system used to store and analyze the main sales data. Data is collected from the stores on an hourly basis, cleaned and transferred to the data warehouse. Managers can monitor sales in real time and make almost instant corrections on the sales floor. In terms of e-commerce, the company eventually moved to IBM’s WebSphere system—largely for its scalability.

In 2006, Linda Dillman repeated the main points that drive the IT department: (1) merchants first, (2) common systems and platforms, and (3) centralized information sys-tems. A secondary benefit of the centralized approach is that the data warehouse (RetailL-ink) is provided to the suppliers—who can also monitor sales in real time to help them plan production runs. The system also enables them to track the status of ships through the dis-tribution centers to the retail stores. Providing another set of eyes and analysts in tracking sales and shipments.

By 2010, Wal-Mart was processing over one million customer transactions an hour; generating databases estimated to contain at least 2.5 petabytes (Economist 2010). Rollin Ford, the CIO in 2010 emphasized the importance of processing and analyzing the huge amount of data: “Every day I wake up and ask ‘how can I flow data better, manager data better, analyze data better,’” (Economist 2010).


In 2011, Wal-Mart appears to have shifted part of its online strategy. Two leading managers, Raul Vazquez in charge of global e-commerce in developed markets, and Steve Nave, who ran the California-based left the company (Bustillo 2011). The company also announced that it was ending the sale of downloaded music (a step they had also taken years before). Part of the restructuring appears to shift e-commerce responsibility to man-agers in individual nations. Regional managers were appointed to be in charge of nations within specific sectors, such as Latin America, Asia, and Europe.

Although Wal-Mart does not report sales for the e-commerce division, Internet Retailer estimates that in the U.S. and Canada, Wal-Mart generates about $4 billion in sales—making it the sixth largest—behind not only Amazon, but Staples and Office Depot (Bustillo 2011). Interestingly, Wal-Mart, through ASDA provides online grocery shopping in Britain. 110


Wal-Mart bought Vudu in 2010 for a reported $100 million; an online site that provides rentals and purchases of digital downloads for Hollywood movies. Within a year, the site had become the third-most popular streaming site on the Web. However, the big two (iTunes at 65.8 percent and Microsoft Zune Video at 16.2 percent) dominate the 5.3 percent market share of Vudu. On the other hand, Wal-Mart dropped its music downloads in 2011 because of poor performance. Edward Lichty, Vudu General Manager, noted that “offering first-run movies a la carte is doing very well right now and has tripled so far this year,” [Bustillo and Talley 2011]. Tablet owners (including the iPad) can download movies through a browser interface, which means Vudu does not have to pay Apple’s 30 percent commission fee. Vudu also has agreements in place with most major studios, including the rights to stream and sell high-definition movies. However, it is not clear how Vudu connects to Wal-Mart sales, or that customers even know Vudu is owned by Wal-Mart.

Amazon and Sales Taxes

Under pressure from local retailers—presumably including Wal-Mart—state governments are trying to enact laws that directly affect Amazon. In particular, Amazon has long avoid-ed collecting state sales taxes on sales by arguing that the company does not have a physical presence in most states. However, in an attempt to attract more sales to its site, several years ago Amazon established an “affiliate” program where anyone with a Web site could set up a link to direct potential customers to Amazon. The partners then collected a tiny percentage of the sales revenue. Several states rewrote their tax laws to define these “partnerships” as creation of a physical “nexus” that opened the door to taxing all sales from Amazon. In response, Amazon dropped the program in several states, challenged the law directly in New York, and then offered a compromise in California [The Wall Street Journal 9/11/2011]. The compromise, signed in September 2011, delays the collection of taxes from Amazon for one year and allows Amazon to run its affiliate program in California. At one point, Amazon suggested that it would also build a new distribution center to bring jobs to California, but it is not clear if that provision survived the negotiations. Overall, retail stores and legislatures are trying to “level the playing field” so that all purchases will be subject to state sales taxes. Technically, the state laws are written so that citizens of a state who purchase items from out-of-state vendors are required to pay the “use taxes” even when the seller does not collect them. The state tax forms have an entry line for listing the purchases and the tax owed. Only a few people voluntarily pay this tax. States continue to stretch the definitions to force out-of-state companies to collect the taxes, but they have lost every court case at the U.S. Supreme Court because the U.S. Constitution forbids states from interfering with interstate commerce.

Amazon and Target

For several years, Target, a direct competitor to Wal-Mart, relied on Amazon to handle its Web sales. The Amazon Web site displayed the products and processed the payments. In most cases, Amazon also handled the warehouse operations, shipped the products, and handled customer service. Essentially, Target outsourced the entire Web operations to Amazon. After two-years in development, in 2011, Target launched its own Web site. At that point, Target will stop selling items on Amazon’s site. In 2010, Target had $1.33 billion in U.S. sales, making it the 23rd largest online retailer. [Zimmerman and Talley 2011].

Target said the new Web site will more closely match the in-store experience and that it will be able to carry a bigger assortment of products—with as many as 800,000 products with free shipping (probably free to pick up at a local store).

Wal-Mart Sales Data

In 2011, Wal-Mart shook up the marketing world by declaring that sales data from its stores was a strategic asset and the company would no longer provide access to the data to outsiders. A decade later, in July 2011, Wal-Mart agreed to provide access to its sales data to Nielsen—the market research company. In the meantime, the sales climate had changed, from the high-increases of the early 2000s to eight-consecutive quarters of declining sales in 2010 from stores open at least a year. Cindy Davis, newly appointed as Wal-Mart executive vice president for global customer insights noted that “We plan to share our point-of-sale information to help us identify category growth opportunities sooner and collaborate with our manufacturer partners to develop more impactful customer-driven programs going for-ward” [Zimmerman and Lamar 2011].

Case Questions:

  1. Please explain in details what are Walmart main business challenges?

Walmart main business challenges are their e-commerce and keeping track of their inventories. The store have attempted several times to

2. Please explain how Walmart currently uses IS/IT to improve sales and manage its business and relate to what you learned in this course.

3. Determine an MIS strategy for Wal-Mart to improve online sales only. Please start by discussing why you think their sales are low and their strategy is not working and what they should do and implement to improve it. Please be very specific and very detailed in your strategy and what you would do if you were the CIO of Walmart.

4. According to you, and illustrated by your knowledge of the MIS class, what makes selling online successful? Please provide examples from the market and explain in details why companies like Amazon are successful, according to you, in their use of IS and IT.

Homework Answers

Answer #1

[1] Walmart main business challenges are their E-commerce activities and to keep a track of their inventories as the company provides in providing a wide range of consumer product that includes- Groceries, electronics, clothings and many other category of product it includes, it porovides the faciliy of pick up and delivery too , it also allows its customer to shop online for the product as its its own official websites through which it processes ecommerce activities and this brings a real challenge for the company in order to provide its customer in with the efficient and effective services so that the customer can receive ultimate satisfaction as their are many other competitors like- big bazaar, reliance jio mart and others available in the market competiting to provide similar services to the customer in order to gain over the market share by attracting more and more customer so the real challenge for walmart is to retain its customer while creating the new ones in this competitive growing e- market and another challenge is to be a constant track on their inventories so that it not fall short at any point of time as it will create a problem in the smooth running of the business so the company need to keep on tracking the availability of the inventories and providing instead if it founds to be lacking in some or the other way.

[2] Walmart currently uses its IS/IT in order to improve its sales and business in the following ways-

  • Enhancing customer experience through cloud computing- It manages data on thosands of servers in order to serve their customer more efficiently and with the use of cloud computing walmart analyze its data and store more effectively that helps in boosting online sales services.
  • E-commerce- As the company has adopted e commerce activity in order to provide its customer with the more convenient services its has also helps the company in increase in sales volumn as it has increased its number of its customer.
  • Even the company through its app provides its customer with attractive offers in order to gain over more and more customer which has ultimately resulted the company in improved and enhanced sales for the company.

During this course i have learnt that IT (information technology) serves as an important factor not only in the working of the organization but in improving its activities and business by enhancing its business activities with more efficient and improved result.

[3] As the company Walmart is have resulted in huge volumn sales through its stores when compared with its e-commerce activities even after investing a huge sum in the latter one in order to improve its sales volume as the company when initiated with online selling it was focusing on achieving its target rather on Providing customer satisfaction which ultimatelyleads the company to success. Than the MIS strategy of the company in order to improve its online sales it first it need to check on the prevailing demand of the customer like what actually a customer wants from the company online service, i.e convenient and offers so that the customer gets more attracted towards it as they have to pay less as compared to their stores visit which will persuade them to buy more of online than through store visit.

[4] Change management and implementation class of MIS will increase the online sales as it will facilitate the implementation of new strategic plan with will also help with the company management information system and this will help in the improving sales of the company. Companies like Amazon are successful in their use of IS/IT - as the Amazon works from the perspective of their customer to come up with the idea that will legitimately generate value as for example it has create Prime membership as it knows that the customer wants quality product for low price and want to receive their product as soon as possible.

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
Business Problem-Solving Case Walmart and Amazon Duke It Out for E-Commerce Supremacy Walmart is the world’s...
Business Problem-Solving Case Walmart and Amazon Duke It Out for E-Commerce Supremacy Walmart is the world’s largest and most successful retailer, with $487.5 billion in 2014 sales and nearly 11,000 stores worldwide, including more than 4,000 in the United States. Walmart has 2.2 million employees and ranks first on the Fortune 500 list of companies. Walmart had such a large and powerful selling machine that it really didn’t have any serious competitors—until now. Today, Walmart’s greatest threat is, often...
Analysis: This section should include the issue register as a bare minimum, but may include also...
Analysis: This section should include the issue register as a bare minimum, but may include also why-why diagrams, a Pareto chart, a waste table and/or value-added analysis table. Flow analysis or simulation of this case study might be possible but might require making a lot of assumptions given the provided data. The first part of the project: Introduction    Walmart has continued to retain the top position on the Fortune 500 list for a consecutive fifth year. The brand has...
The data is for weekly sales in the dry goods department at the Methuen Wal*Mart store...
The data is for weekly sales in the dry goods department at the Methuen Wal*Mart store in fiscal 2002-2003. Peak values, i.e. spikes, usually occur at holiday periods. Week 1 is the first week of February 2002. Dollar values are adjusted in order to disguise true sales figures, but trends in the data are retained for analysis purposes. Week(x) Sales in $(y) Week(x) Sales in $(y) 26 15200 52 22400 27 15600 53 20900 28 16400 54 18800 29 15600...
Asia’s e-commerce landscape has been booming in recent years. The swift adoption of smartphones and greater...
Asia’s e-commerce landscape has been booming in recent years. The swift adoption of smartphones and greater access to the internet has allowed consumers in the region to be a major force in the global digital economy. The expansion looks set to continue at a rapid pace. According to a November 2018 report by Fitch Solutions, e-commerce sales in the region are forecast to increase by 14.2% this year, with an estimated average annual increase of 14% over the medium term...
Taking the Nike Experience Direct to Consumers Let’s say you’re upping your game and want to...
Taking the Nike Experience Direct to Consumers Let’s say you’re upping your game and want to exercise more. Maybe that means walking in the mornings, playing a pickup game after work, or running a marathon. Whatever your goal is, you need some new shoes, and Nike is your favored brand. If you’re like the majority of consumers, you head to a retail store to purchase a pair. Until recently, this was your only choice. Just a short while ago, if...
In 2010 Glacial HVAC, Inc. sold 3,305 air conditioning units in Fulton County. During that same...
In 2010 Glacial HVAC, Inc. sold 3,305 air conditioning units in Fulton County. During that same year 46,786 air conditioning units were sold in Fulton County. Calculate Glacial's 2010 market share. Report your answer as a percentage, rounded to one decimal place. Question 2 (10 points) In 2010 47,413 air conditioning units were sold in Fulton County. Glacial HVAC, Inc. sold 3,275 units in 2010. 2010 industry sales represent a 8.9 % decrease over 2009 sales. Calculate 2009 industry sales....
GoodClothes and MIS: Case from struggle to revamp Headquartered in Dubai, GoodClothes is a highly successful...
GoodClothes and MIS: Case from struggle to revamp Headquartered in Dubai, GoodClothes is a highly successful department retailer offering completely designed casual clothing and accessories. The company operates 10 stores in all seven emirates and 1 store in Al Ain. The company owns 6 stores and franchises 5. For some time, marketing managers targeted population between the ages 40 and 60 who like loose, comfortable clothes. Then, management was tempted to stock its stores with clothes for a younger population...
Four Case Studies on Corporate Social Responsibility: Do Conflict Affect a Company's Corporate Social Responsibility: Apple...
Four Case Studies on Corporate Social Responsibility: Do Conflict Affect a Company's Corporate Social Responsibility: Apple Inc. Apple’s profile Apple Inc. (hereafter Apple) was established in 1977 and is registered on the NASDAQ Global Select Market exchange. According to its Form 10-K ‘Apple designs, manufactures and markets mobile communications, media devices, personal computers and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications’. Its products are sold through...
Pandora is the Internet’s most successful subscription radio service. As of June 2013, it had over...
Pandora is the Internet’s most successful subscription radio service. As of June 2013, it had over 200 million registered users (140 million of which access the service via a mobile device) and over 70 million active listeners. Pandora now accounts for more than 70% of all Internet radio listening hours and a 7% share of total U.S. radio listening (both traditional and Internet). At Pandora, users select a genre of music based on a favorite musician, and a computer algorithm...
Review the Robatelli's Pizzeria Case Study. Develop another internal controls system, but this time, in the...
Review the Robatelli's Pizzeria Case Study. Develop another internal controls system, but this time, in the purchases and fixed assets business areas. Prepare a 12- to 16-slide presentation describing the purchases and fixed assets business areas. Be sure to incorporate speaker notes as well as appropriate visuals, graphics, fonts, etc. Include any associated risk in these areas. Describe specific internal controls that include authorization of transactions, segregation of duties, adequate records and documentation, security of assets, and independent checks and...
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question