Question

The ABC company wants to improve the service of its physical distribution program. The firm has decided to increase the number of warehouses handling its products. The MOST LIKELY result of this decision is:

	an increase in the company's ability to respond to customer orders
	a decrease in company-wide total inventory costs since fewer product is needed
	an increase in demand from customers of product sold by the company
	a decrease in the assortment of products stored at all company warehouses

A _______ is a type of wholesaler who may handle selling activities for several non-competing product lines. This type of marketer often travels to a buyer's location and during a single visit discusses products from several different companies.

	drop shipper
	service merchandiser
	manufacturers' representative
	rack jobber

A specialty merchandise wholesaler is MOST LIKELY to have which type of product mix?

	narrow width - extended depth
	broad width - shallow depth
	broad width - extended depth
	narrow width - shallow depth

A marketer for a garden products manufacturer is quoted on an industry website saying, "Our new online ordering system allows retailers to buy directly from us and not have to go through a wholesaler. This is a major change to how the retailers now purchase." From a wholesaler's perspective this is MOST LIKELY an indication of:

	direct marketing
	disintermediation
	order processing
	piggybacking

Answer 1

The MOST LIKELY result of this decision of ABC company is:

• an increase in the company's ability to respond to customer orders

A drop shipper is a type of wholesaler who may handle selling activities for several non-competing product lines. This type of marketer often travels to a buyer's location and during a single visit discusses products from several different companies.

• drop shipper

A specialty merchandise wholesaler is MOST LIKELY to have which the below type of product mix

• narrow width - extended depth

A marketer for a garden products manufacturer is quoted on an industry website saying, "Our new online ordering system allows retailers to buy directly from us and not have to go through a wholesaler. This is a major change to how the retailers now purchase." From a wholesaler's perspective this is MOST LIKELY an indication of:

• disintermediation

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