Question

Which of the following types of data is frequently seen in surveys (i.e., Likert scales) and the numbers only represent a rank order and have no value comparisons?

A. Interval

B. Categorical

C. Ratio

D. Ordinal

Answer 1

Answer : Ordinal

Likert scale is a five (or seven) point scale which is used to allow the individual to express how much they agree or disagree with a particular statement.These type of scale are mainly measured in ordinal level as in ordinal measurement the variables are still classified into categories, but these categories are ordered and there is no equivalent distance between the categories. Eg: class variable for a person can have values like upper class, lower class, middle class etc. These values puts a person into a particular category and there is also a defined relative ordering between the classes like upper class > midde class > lower class. But there is no equivalent distance or boundaries between these classes, hence the class variable is measured at the ordinal level of measurement