Question

Describe Dovidio's concept of bias/prejudice.

why does the unconscious play an important role in Dovidio's theory

When describing Dovidio's theory, explain the difference between obvious and ambiguous decisions.

Answer 1

Step -1 Dovido propunded aversive racism theory .he has given concept of bias on the basis racism.literally bias means one suded or not having neutral support.raciasm biases is conflict between denial or personal prejudice . Bias is underlying as unconscious negetive feelings and beliefs.

Step-2

Unconscious play pivotal role in bias or prejudice in Dovidio theroy.Mostly people conciously not dislike the black people but people have automatically inculcate beliefs of rejection of these people.but on otherhand aversive racism is endorseed and deny to their negetive feelings on black.They never show open hostility toward black people.They will not discriminate directly and openly.but they are discriminate unintentionally because having negetive feelings .so dovidio theory , the role of unconscious is not hate, give birth negetive feelings, discriminate, racism, hostalith by white people directly or intentionally.

step-3

Obvious decision and ambigious decision:Meaningful decision is termed as ovbvious decision where ambiguity decision is cognitive bias and take irrevalent decesion due lack of proper information.

Obvious decision based on secientific and logically where ambigious decision taken randomly and unscientifically.

In this therory , white people takes ambiguity and biased based decision regarding Black people and racism which totally happened unconsciously But they think ovbvious ly and take ovbious decision then never judge black people on colour , racism but accept them on the basis of their action.