Question

Users of social media sites create and enact an idealized version of themselves whether on a conscious or unconscious level. How can marketers capitalize on this idealized version when targeting their audience? Provide a theoretical or real example. What are the netiquette considerations?

Answer 1

Marketers can capitalize on idealized version of consumers by giving them more preferences of their choice in various platforms of social media. This will help the consumers in decision making for purchasing the product. For example: Lena a 35 year old female executive shares her love for luxury automobiles across various social media platform. Marketers could use this interest of Lena to promote their products and share various options for her in these social media platforms. While doing so marketers should consider to follow the netiquette of not intruding into her personal and private life.Other important netiquette is to allow her to take her own decision and avoiding unwanted promos and ads.