Question

Users of social media sites create and enact an idealized version of themselves whether on a conscious or unconscious level. How can marketers capitalize on this idealized version when targeting their audience? Provide a theoretical or real example. What are the netiquette considerations?

Answer 1

Whenever users of social media create content, it is the idealized version of themselves. For example, when they upload their daily routine it usually depicts them as early risers up and about to work at four Am sharp. Then they do some exercises followed by healthy breakfast, their apartment or rooms and bathrooms are spik and span. The marketers can and are capitalizing on this. They are advertising their healthy breakfast options, exercise equipment, fancy brands of soaps and bathing utilities, washing detergents for clothes and home cleaning products. Even calendars and organizers are being marketed by these social media users of a particular brand. Sometimes the most popular YouTubers talk about the particular store to shop from. In this way, both netizens and marketers are capitalizing on the opportunity.