Business idea: Create a job board site that presents companies
in a compelling manner, to make job listings interesting and to
provide job seekers a better sense of what it would be like to work
for a particular company. pitch: Job boards and company profiles on
job sites are fairly uninspiring. Usually, there is a boring
description of a job, followed by a list of skills and educational
background needed and a dull description of the company. Rarely is
any insight provided about the culture of a company, what its work
environment is like, and what the experiences of the people who
work there have been. These types of insights are available if a
person is granted an interview and visits the company in which s/
he desires to work. But there are occasions when both a company and
an applicant spend a considerable amount of time learning about one
another, only to go their separate ways when it becomes clear that
the applicant isn’t a good fit for the culture or the work
environment that the company has to offer. Even worse, there are
instances where people take jobs and then discover in the first
couple of weeks that they aren’t a good match with the personality
and values of the company.
The Muse solves this problem by providing job applicants much richer detail about a company, its culture, and what it would be like to work there as part of the job solicitation process. It starts by individually selecting the companies that post jobs on its site. Unlike traditional job sites, not all companies that apply are accepted. once a company is accepted, The Muse sends two employees to the company’s headquarters to write the copy for the
job posting, take photos of the company’s workspace, and shoot video interviews of employees. The goal is to give job seekers as keen an insight as possible as to the culture of a company and the type of people who work there. This is a level of understanding that isn’t available through job sites such as Monster.com and social media platforms like linkedIn. The reason The Muse sends its own employees to create and gather the content is the belief that a third party can actually be more effective at describing a company than the company itself. Many companies are so steeped in their own culture and idiosyncrasies that they’re not good at objectively describing themselves to others. The Muse’s goal isn’t to make every company sound like the best place in the world to work. Instead, the goal is to give job seekers an honest and realistic look at a company so they will be able to make an informed judgment about whether to pursue a specific job. Companies pay a monthly fee to post jobs on The Muse’s website and to recruit Muse users. You can view profiles of companies that are currently recruiting at www.themuse.com. The Muse offers a variety of complementary services on its website, including career advice.
9-33. Based on the material covered in this chapter,
what questions would you ask the firm’s founders before making your
funding decision? What answers would satisfy you?
9-34. If you had to make your decision on just the information provided in the pitch and on the company’s website, would you fund this company? Why or why not?
i would like to ask the firm's founder the following question:-
> how much time will take the muse's employees to come over in our company and take the details and post on your website?
if it all takes one week, then it will be fine
>how effectively you describe about us in your website?
website must shows the type of people we need , the type of activities we do, the level of work load for the job they apply etc..
>does the website gurantee us to provide applicant that must fit our policy?
By reading our website about the company,only eligible candidate will apply for the job
i would like to fund for this company because this website reduce my work load. it is true that most of the candidate who comes in the interview, without any proper knowledge about the job,companies profile . so it result numerous effort to conduct an interview and it takes a long time to select an eligible candidate for the job. but in muse's website ,if a clear picture of the company, type of person we need is provided in a good manner then only eligible candidate will apply for the job and there by we can reduce our work load to select a proper employee for the required job .and also by funding in muse's , we can save our time, will get effective employee, can save money by avoiding lengthly interviews . And other benefits of funding muse's are the comany itself can understand how a third party describe us .
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