Question

Look online for a piece of product marketing that you feel bends the rules of ethics. Explain what the company did, why it’s unethical, and how you’d change if it you were in charge or marketing.

Answer 1

This applies to all companies marketing "fairness" products and instilling the notion that fair is beautiful. For this question, you can add the name of any product that claims to be a fairness product and the brand or company associated with that product. Propagating the idea that white skin color is superior to brown skin color is not just unethical, it is unfair. If color could determine who is superior, should we start checking for the color of gods, the color of leaders who built the nations, the color of soldiers who protect our nation each day, the color of mothers who gave us the life we are living? A person's good deeds and actions make the person great, not his or her skin color. If I were to devise a marketing strategy, I would first urge women to believe that they are beautiful irrespective of the color of their skin and promote that fact that creams should be used to protect your skin from pollution and to keep your skin hydrated, not to change its color. Everyone's heart is of the same color and the soul does not have a color. It's only the external appearance that is different. So, no one is above anyone and everyone is beautiful just as they are.