Amazon is an e-commerce marketplace where sellers sell their products online to the immediate buyers. The company acts as an intermediate between the offline customers and the buyers. The mission statement of Amazon is always customer-centric as the success of amazon is because of its commitment towards the mission. The vision of the company is to become the most customer-centric company in the whole world. It also focuses on making it a platform where the customers can buy anything online on a single platform. Due to the perfect and effective implementation of mission and vision, the company ranks first in the corporate world. The company follows four central and core values. The values are an obsession with the customers, excellence in operations, passion for invention, and long term thinking. The company follows these values to attract customers and move ahead of its competitors. It has reached itself at a place where people buy products on every occasion. The mission and vision of the enterprise is beneficial and efficient as it attracts customers more efficiently. The company’s customer-centric attitude attracts the customers and also make them admire the company. Hence, the company is one of the leading firms in the market because of its mission and values.
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