Question

Find an article or online presentation about a successful startup and find all the vanity metrics mentioned about the company. What vanity metrics were mentioned? Why don’t those items indicate the overall health of the company? What metrics would you like to see about the company to understand whether it was actually going to be successful? Why are those metrics important?

In your replies, think about the following:

Were each of the vanity metrics found actually vanity metrics? Why or why not?

What metrics are actually important to a company?

Answer 1

Century Plyboards (I) Ltd (CPIL) got here into existence in 1986. At present, it's the greatest vendor of multi-use plywood and decorative veneers within the Indian prepared plywood market. Right now, it has 10 factories in India and markets its products all over the nation.

The laminates are exported to Singapore, Hong Kong, and even to the USA, however that doesn't form a significant income share. Probably, the manufacturer is India centric. It has a gigantic vendor network and instantly offers with 1,500 buyers. They cater to yet another 10,000 who are sub-dealers or outlets.

Last year, they crossed Rs 1,300 crore in terms of turnover which involves plywood and laminate corporations. CPIL has its manufacturing units in Kolkata, Chennai, Guwahati, Karnal, Kandla and Burma. CPIL today manufactures the whole range of business, marine, shuttering and ornamental plywood.

Sajjan Bhajanka is the Managing Director of CPIL and likewise the Chairman of Cement Manufacturing corporation Ltd and Shyam Centuryply Ferrous Ltd. Over time, CPIL has invested its preliminary capital in the company and re-invested anything they earned for growth. Furthermore, the organization has secured investments by way of some economic associations. whenever we've plans for expansion, we take time period loans and 35 per cent comes from fiscal associations, provides Sajjan.

In plywood and laminates, there are two segments one is unbranded that is round 70 per cent of the market. The prepared segment is handiest 30 per cent. The market size is 15,000 crore. CenturyPlys share is Rs 4,500 crore, which is almost 25 per cent.

As per Sajjan, new iteration entering the industry is a average method. They undergo training under all departments. Commenting on the employees welcoming the new new release, Sajjan says, most of the executives in our manufacturer have been there for prior 20-25 years. They've noticeable our youngsters growing up. A bond is there, our youngsters appreciate them. They've been instrumental in coaching our youngsters.

Passing the Baton
Keshav was sure from the begin that he desired to join the family industry. As per him, at any time when he spoke to anybody about his dad corporation, every person had fine regard for it.

That was once a optimistic feeling and boosted Keshav decision. He never labored anywhere else before becoming a member of his father business. Sharing his experience, Keshav says, originally, it used to be no longer easy, understanding the whole lot used to be intricate. It calls for a lot of endurance.
However my father consistently brought up my errors and confirmed the approaches of growth. So that helped me lots.âhe is a meritorious graduate of Warwick college, the united kingdom, in Bachelors of accounts and Finance. He also topped classification 12th in 2007 from The Cambridge institution, Calcutta (now Kolkata) it all comes all the way down to how rough you might be willing to work and how good your mind is, asserts Keshav.

Keshav began his career as the Director-in-charge of ornamental trade, CenturyPly, Kolkata, in 2010. He initiated many new projects of the corporation which involves Nesta, Exteria and the give chain management project of the ornamental trade.

He says it's the number of hours you place in and the force you put in over the time that repay. Consistent with Keshav, his father gave him a free hand and informed him to not get distracted or discouraged through errors, go forward this technique helped him lots in growing professionally. I obtained to scan, there were various screw ups but it helped me, says Keshav.

Commenting on his reward designation of government Director, he naturally says, You have got to earn it. Your mind, your senses, your timing the whole thing concerns in constructing it up. You will have to be thorough from begin to finish. he is presently focussed on expanding the Nesta Modular Kitchen trade through growing its presence entering six new cities. For CenturyPly, his intention is to double the capability of Laminates in India.

The longer term
Nesta has adopted the franchise route for growth. It has eleven franchisees signed up and is watching at Tier 1 and a pair of cities and in addition the core East. It's reward in Kolkata, Bengaluru, Hyderabad, Patna, Guwahati and Siliguri. Commenting the way forward for CenturyPly, Keshav concludes, I consider there may be going to be a massive surge within the loved ones phase. Thats the point of interest of whole nation right now.