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Identify and explain the three assumptions associated with Agenda Setting Theory. Discuss the first stage of...

Identify and explain the three assumptions associated with Agenda Setting Theory.

Discuss the first stage of agenda setting research in regard to the work of Robert E. Park, Walter Lippmann, and Harold D. Lasswell.

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Answer #1

Agenda-setting theory is used to describe the capability of media in influencing the relevant importance of topics related to public and society interest.

The core assumptions on which agenda setting theory is based are:

  • The media does not reflect the reality news; they modify it to stimulate public curiosity and interest
  • The way media concentrates on a particular issue or news, makes audience perceive that issue as a critical subject
  • The policymakers of any society have the power to influence the agenda of the media

The first stage of agenda setting theory as per the work of Robert E. Park, Walter Lippmann, and Harold D. Lasswell is surveillance of content and issues. Surveillance is the method of media and news people scanning the environment and society to identify the current happenings that can become issues of public interest.

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