Question

Q79 Describe the three (3) main types of marketplaces. [3 Marks]

Q79

Describe the three (3) main types of marketplaces. [3 Marks]

Homework Answers

Answer #1

A marketplace is an e-commerce web platform that allows the potential buyers and sellers to interact and avail the products and services. there are different types of marketplaces based on the way they operate which are the

  • Independent e-commerce marketplace operated by a third party to all buyers and sellers. Examples: Alibaba, eBay
  • Supplier-oriented e-commerce marketplace operated by suppliers for efficient sales channel. Ex-Amazon, Flipkart, Walmart
  • Buyer-oriented e-commerce marketplace run by buyers for efficient purchase deals. Ex- OLX, BlaBlaCar,
  • Vertical and Horizontal e-commerce marketplace is the online access to the related and unrelated industries for buying and selling and for decreasing the distribution network costs. Ex- Uber, Airbnb, Lyft
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