A marketplace is an e-commerce web platform that allows the
potential buyers and sellers to interact and avail the products and
services. there are different types of marketplaces based on the
way they operate which are the
- Independent e-commerce marketplace operated by
a third party to all buyers and sellers. Examples: Alibaba,
eBay
- Supplier-oriented e-commerce marketplace
operated by suppliers for efficient sales channel. Ex-Amazon,
Flipkart, Walmart
- Buyer-oriented e-commerce marketplace run by
buyers for efficient purchase deals. Ex- OLX, BlaBlaCar,
- Vertical and Horizontal
e-commerce marketplace is the online access to the related
and unrelated industries for buying and selling and for decreasing
the distribution network costs. Ex- Uber, Airbnb, Lyft