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How would you describe Amazon's strategy behind the placement of international marketplaces and fulfillment centers around...

How would you describe Amazon's strategy behind the placement of international marketplaces and fulfillment centers around the world?

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Answer #1

How would you describe Amazon's strategy behind the placement of international marketplaces and fulfillment centers around the world?

  • By placing international marketplaces and fulfillment centers around the world, Amazon want to be omnipresent
  • This would help Amazon in refilling the stocks in the nearby Amazon Store in no time
  • This would also retain the customers who often switch to competitor's store in the situation of lack of products in store
  • This would promote the brand everywhere, thus would influence the customers to buy from Amazon
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