Question

How Wechat colud make money to sustain your business throught advertising fee ?

Discuss strategies for monetization. At the end of the day. What could be the best strategies for wechat using advertisement.

Answer 1

We chat is an expansion beyond communication to create a sustainable monetization strategy. Other than being simple a provider of communication tools, it is becoming a platform for the exchange of services, payment mechanisms and content consumption. It provides companies with incredible customer stickiness and creates a remarkable revenue model. It gives a direct communication platform to small business. it provide business some added features such as analytics, from which it may well charge a usage fee thus creating a revenue model .their major revenue sources include media consumption,entertainement,cab hailing, marketplaces etc..In this competitive worlds thy have to keep providing something unique to its customers. Like other messaging apps we chat could also enter the largest consumer market like India. The growing number of internet and Smartphone users makes India a massive opportunity for messaging apps.wechat should also partner with the right local partners such as retail stores to offer deals and discounts, to enable their users have access to offline services.