By not conducting due diligence to find the best investment banker to sell shares, you put your company at a disadvantage. By doing some research or advertising for the best investment banker, you probably have got a better investment banker for a lower commission fee.
It is unethical to choose your uncle as the investment banker without putting an effort to find the best banker for the job. Your uncle could be the best one for the job, but by not conducting due diligence you did not act in the best interest of your company.
So, an ethical act would have been to look for the best investment banker and then choose your uncle only if you find other bankers are inferior after considering the commission.
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