Frosted Flakes or Frosties is a breakfast cereal, produced by
the Kellogg Company and consisting of sugar-coated corn flakes. It
was introduced in the United States in 1952, as Sugar Frosted
Flakes. The word "sugar" was dropped from the name in 1983.
Generic versions, such as store brands, are also available.
Unlike many cereals (Cheerios and Rice Krispies, for example),
Frosted Flakes shares its name with generic competitors.
- need that Kellogg Frosted Flakes Cereal fulfils
- Cereal is a healthy part of a diet plan that may assist
weight loss. The healthiest options are made from whole-grains and
are low in fat and sugar. Although Frosted Flakes are higher in
sugar than other cereals and often not considered a diet food, they
can be part of a healthy weight-loss plan. Cereals that are low in
calories and fat content such as Frosted Flakes may help you lose
weight. The addition of non-fat milk and healthy toppings such as
fresh fruits provide bulk to flaky cereals, which helps fill you
up. Increased satiety levels decreases hunger cravings that often
have you reaching for quick-energy high-sugar and fatty foods that
are high in calories. Include Frosted Flakes cereal into your
weight-loss plan as part of a healthy diet and exercise
program.
- Is it a "Me Too" imitator – Though Kellogg launched Frosted
Flakes way back in 1952 but Frosted Flakes shares its name with
generic competitors, and looks like it’s a Me Too imitator, but
Kellogs was one of the early players in Frosted Flakes and is in
the market for more than 70 decades and has presence
internationally which other competitors might not have. So, it is
very hard to say Kellogs Frosted Flakes is a Me Too imitator. In
terms of popularity also Frosted Flakes was the second bestselling
cereal in the first half of 2017 within the US in gross sales,
after Honey Nut Cheerios.
Reference -
https://www.bakeryandsnacks.com/Article/2017/08/03/Cold-cereals-USA-The-Top-10-brands-in-the-first-half-of-2017
- Product Positioning - A bowl of ready to eat
cereal, which is healthy and a genuine meal anytime is the
positionaing that Kellog has managed to place in customer’s mind in
terms of Kellogs Frosted Flakes.
Kellog is a market leader also with $
2.59 bn sales, and market share of 30.01%.
Reference -
https://www.bakeryandsnacks.com/Article/2017/08/03/Cold-cereals-USA-The-Top-10-brands-in-the-first-half-of-2017
Kellogs has positioned Frosted Flakes
as international cereal brand. Presence of Frosted flakes in the
world is described below-
- Frosted Flakes (U.S. and Canada)
- Frosties (UK, AU, most Commonwealth nations
and European and Middle East countries; formerly
Frostis in Spain)
- Zucaritas in Hispanic America (the word
roughly translates as "Sugaries")
- Sucrilhos in Brazil
- Corn Frosty (コーンフロスティ) in Japan
- Corn Frost (Korean: 콘푸로스트) in South Korea