Question

Explanation of the need that Kellogg Frosted Flakes Cereal fulfills as it relates to specific target...

Explanation of the need that Kellogg Frosted Flakes Cereal fulfills as it relates to specific target market. Is it a "Me Too" imitator? How is it different from other product brands in the. Including the product positioning.          

Homework Answers

Answer #1

Frosted Flakes or Frosties is a breakfast cereal, produced by the Kellogg Company and consisting of sugar-coated corn flakes. It was introduced in the United States in 1952, as Sugar Frosted Flakes. The word "sugar" was dropped from the name in 1983.

Generic versions, such as store brands, are also available. Unlike many cereals (Cheerios and Rice Krispies, for example), Frosted Flakes shares its name with generic competitors.

  1. need that Kellogg Frosted Flakes Cereal fulfils - Cereal is a healthy part of a diet plan that may assist weight loss. The healthiest options are made from whole-grains and are low in fat and sugar. Although Frosted Flakes are higher in sugar than other cereals and often not considered a diet food, they can be part of a healthy weight-loss plan. Cereals that are low in calories and fat content such as Frosted Flakes may help you lose weight. The addition of non-fat milk and healthy toppings such as fresh fruits provide bulk to flaky cereals, which helps fill you up. Increased satiety levels decreases hunger cravings that often have you reaching for quick-energy high-sugar and fatty foods that are high in calories. Include Frosted Flakes cereal into your weight-loss plan as part of a healthy diet and exercise program.
  2. Is it a "Me Too" imitator – Though Kellogg launched Frosted Flakes way back in 1952 but Frosted Flakes shares its name with generic competitors, and looks like it’s a Me Too imitator, but Kellogs was one of the early players in Frosted Flakes and is in the market for more than 70 decades and has presence internationally which other competitors might not have. So, it is very hard to say Kellogs Frosted Flakes is a Me Too imitator. In terms of popularity also Frosted Flakes was the second bestselling cereal in the first half of 2017 within the US in gross sales, after Honey Nut Cheerios.

Reference - https://www.bakeryandsnacks.com/Article/2017/08/03/Cold-cereals-USA-The-Top-10-brands-in-the-first-half-of-2017

  1. Product Positioning - A bowl of ready to eat cereal, which is healthy and a genuine meal anytime is the positionaing that Kellog has managed to place in customer’s mind in terms of Kellogs Frosted Flakes.

Kellog is a market leader also with $ 2.59 bn sales, and market share of 30.01%.

Reference - https://www.bakeryandsnacks.com/Article/2017/08/03/Cold-cereals-USA-The-Top-10-brands-in-the-first-half-of-2017

Kellogs has positioned Frosted Flakes as international cereal brand. Presence of Frosted flakes in the world is described below-

  • Frosted Flakes (U.S. and Canada)
  • Frosties (UK, AU, most Commonwealth nations and European and Middle East countries; formerly Frostis in Spain)
  • Zucaritas in Hispanic America (the word roughly translates as "Sugaries")
  • Sucrilhos in Brazil
  • Corn Frosty (コーンフロスティ) in Japan
  • Corn Frost (Korean: 콘푸로스트) in South Korea

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
Research suggests that it takes about 3,000 raw, unwritten ideas to produce a single, commercially-successful new...
Research suggests that it takes about 3,000 raw, unwritten ideas to produce a single, commercially-successful new product. To learn marketing lessons and convert potential failures to successes, we can analyze why new products fail and then study several failures in detail. Both marketing and nonmarketing factors contribute to new-product failures. Using the research results from several studies on new-product success and failure, we can identify critical marketing factors—which sometimes overlap—that often separate new-product winners and losers: 1. Insignificant point of...
The consumers who the advertising will try to reach are defined as our ____________ A first...
The consumers who the advertising will try to reach are defined as our ____________ A first hand and detailed observation on the part of the marketing people to observe what is going on inside the store for their brand is called a ____ ____________ that go deeper than behavior and attitude and determine, at a basic level, people’s choices and desires. Research that delivers numerical data or facts on number of users, product usage, awareness levels, demographics, etc., is called...
**This is the full question, but I only need the Contribution Margin, Sales Mix and Target...
**This is the full question, but I only need the Contribution Margin, Sales Mix and Target Profit. Cover-to-Cover Company is a manufacturer of shelving for books. The company has compiled the following cost data, and wants your help in determining the cost behavior. After reviewing the data, complete requirements (1) and (2) that follow. Units Total Total Total Machine Produced Lumber Cost Utilities Cost Depreciation Cost 13,000 shelves $156,000 $15,950 $145,000 26,000 shelves 312,000 30,900 145,000 52,000 shelves 624,000 60,800...
Note:  100% plagiarism in the above paragraph please remove the plagiarism less than 15 % . SEGMENTATION...
Note:  100% plagiarism in the above paragraph please remove the plagiarism less than 15 % . SEGMENTATION AND TARGET MARKET The consumer market amounts to a total of 6.3 billion people, and thus there is great demand for an enormous variety of goods and services, especially as consumers differ from one another in that of age, gender, income, education level, and tastes (Saeidinia et al.,2012) Actually, every individual is a potential customer for Coca-Cola Company. The primary target is on the...
In February 2012, the Pepsi Next product was launched into the US market. This case study...
In February 2012, the Pepsi Next product was launched into the US market. This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. Pepsi Next Case Study Introduction Pepsi Next was launched by PepsiCo into the US market in February 2012, and has since been rolled out to various international markets (for instance, it was launched in Australia in September 2012). The new product...
Can someone provide me a feedback on the discussion post below. This is a marketing management...
Can someone provide me a feedback on the discussion post below. This is a marketing management class. Thanks . Introduction The pricing strategy of a business is one of the most vital process in the formation of a marketing strategy of a business. There is a need for the businesses to be able to set the right price to remain profitable and to ensure the businesses sustainability through the market competitiveness. The process of determining the right price for the...
Outline and answer all discussion questions following case description in details. (Do not attempt to solve...
Outline and answer all discussion questions following case description in details. (Do not attempt to solve if you can not fulfill all the requirements!!!!) THE ENERGY BAR INDUSTRY In 1986, PowerBar, a firm in Berkeley, California, single-handedly created the energy bar category. Positioned as an athletic energy food, it was distributed at bike shops and events that usually involved running or biking. The target segment was the athlete who needed an efficient, effective energy source. Six years later, seeking to...
Please do not attempt to solve if you can not answer all!!! THE ENERGY BAR INDUSTRY...
Please do not attempt to solve if you can not answer all!!! THE ENERGY BAR INDUSTRY In 1986, PowerBar, a firm in Berkeley, California, single-handedly created the energy bar category. Positioned as an athletic energy food, it was distributed at bike shops and events that usually involved running or biking. The target segment was the athlete who needed an efficient, effective energy source. Six years later, seeking to provide an alternative to the sticky, dry nature of the PowerBar, a...
Case Challenge #1 (Please do not attempt to solve if you can not answer all) A...
Case Challenge #1 (Please do not attempt to solve if you can not answer all) A New, Dynamic Industry THE ENERGY BAR INDUSTRY In 1986, PowerBar, a firm in Berkeley, California, single-handedly created the energy bar category. Positioned as an athletic energy food, it was distributed at bike shops and events that usually involved running or biking. The target segment was the athlete who needed an efficient, effective energy source. Six years later, seeking to provide an alternative to the...
Internal and External Linkages, Strategic Cost Management Maxwell Company produces a variety of kitchen appliances, including...
Internal and External Linkages, Strategic Cost Management Maxwell Company produces a variety of kitchen appliances, including cooking ranges and dishwashers. Over the past several years, competition has intensified. In order to maintain—and perhaps increase—its market share, Maxwell’s management decided that the overall quality of its products had to be increased. Furthermore, costs needed to be reduced so that the selling prices of its products could be reduced. After some investigation, Maxwell concluded that many of its problems could be traced...