Question

Note:  100% plagiarism in the above paragraph please remove the plagiarism less than 15 % . SEGMENTATION...

Note:  100% plagiarism in the above paragraph please remove the plagiarism less than 15 %

.

SEGMENTATION AND TARGET MARKET

The consumer market amounts to a total of 6.3 billion people, and thus there is great demand for an enormous variety of goods and services, especially as consumers differ from one another in that of age, gender, income, education level, and tastes (Saeidinia et al.,2012)

Actually, every individual is a potential customer for Coca-Cola Company. The primary target is on the group with age 13-25 and the secondary group is 10-39. The target group doesn't differentiate by gender. Life-style is usually busy, school/ university oriented or fast business life. In Turkey especially, Coca-Cola 2.5L bottle is usually associated with constant happy family life. The nature of the drink is fun and entertainment loving. The young generation is the target because it associates energy and youth with Coke.

POSITIONING

Coca-Cola Company is in the Soft Drink Market over a hundred years and keeping its position quite safely. The former chairman of Coca-Cola Company states that the company takes its strength from being global. So as a company this much known in all entire world, brings up new marketing strategies. In order to think globally the company must act locally says the former chief marketing officer. So Coca-Cola is paying attention to cultural attributions of each region and prepares a strategy among it. For example, during the Ramadan month Coca-Cola symbolizes togetherness in a long table of family and friends at the minute of breaking the fast. In the commercials it's seen as Coca-Cola is the only thing that we cannot give up.

Experiences, personal preferences differ among individuals in different locations. Using these differences for the company's benefit is Coca-Cola's power. And this power which helps to Coca-Cola keep its position is also supporting profitability and effectiveness of the company.

Evaluating Porter's 5 Forces Model for Coca-Cola is not giving any unexpected results. Coca-Cola holds high dominance in the market which highly prevents new entrants. Main competition is between small number of big players, buyer and supplier bargaining is low. So according to these evaluations it's likely that Coca-Cola will remain its power for a long time.

CONCLUSION


PepsiCo is always looking into the future, trying to make the company most profitable and suiting to its shareholders. PepsiCo is also reforming its aquafinaAlive water with a new sweetener blend that has fewer calories. PepsiCo more focus on sales of Gatorade. New policy of the company should be introduced before the competitors launch those policies. A healthy relationship should be developed by the company’s executives with the dealers. All the factors involved in pest analysis have a great impact on each and every company they all are interconnected with each other and also leads to a profitable business. PepsiCo’s product line is more developed then product mix. PepsiCo product development also developed its product mix, PepsiCo added product line depth is more then product mix width because PepsiCo use limits of different product its increase has product line depth. For increasing product mix.

RECOMMENDATION

The Pepsi-Cola is currently a strong worldwide leader company in the food and beverage industry. Overthrow its growth, it has stayed true to its mission and objectives, while becoming a share force within the United States as well as in other countries. Known buy out the world for quality products and customer care, Pepsi Co should make no major strategic changesto its plan. However, like in any business situation there are areas that Pepsi Co canimprove upon.

Some of the recommendations are as follows:

  • Continue to expand with their "Human Sustainability". The healthy eating
  • market is a demographic that will continue to grow in the future, and will
  • provide generous profits for Pepsi if Pepsi Co is able to obtain a large market share. Expand more into social benefits, especially for those in developing nations. Pepsi's main competitor Coca Cola has implemented a water purification
  • Program for African Villages, which provides an important need and at the same time introducing their brand name where it was before unknown. If Pepsi followed this same ideology with food products and water purification it too would significantly increase brand recognition
  • Capture more of the aging population's market share. Pepsi is a company focused on a younger market hoping to repeat the worldwide success of Coca Cola in regards to brand loyalty with the generations born after 1980

.

Required:

Question: Rewrite the above paragraphs in your own words it has 100% plagiarism remove the plagiarism and rewrite it in your own words?

.

Note:  100% plagiarism in the above paragraph please remove the plagiarism less than 15 %

Homework Answers

Answer #1

SEGMENTATION AND TARGET MARKET

The consumer market accounts for a total of 6.3 billion people, and thus has a great demand for a variety of goods and services, especially as customers differ from one another with respect to age, gender, income, education level, and tastes (Saeidinia et al.,2012)

Every individual is a potential customer for the Coca-Cola Company. The primary target is the group aged 13-25 and the secondary target is the group aged 10-39. The target group is not differentiated by gender. Their lifestyle is usually busy, school/university oriented or fast business life. In Turkey especially, a Coca-Cola 2.5L bottle is associated with constant happy family life. The nature of the drink is fun and entertaining. The young generation is the target because it associates energy and youth with Coke.

POSITIONING

The Coca-Cola Company is in the soft drink market for over a hundred years and keeping its position quite safe. A former chairman of the Company states that the company derives its strength from being global. However, in order to think globally, the company must act locally says the former chief marketing officer. So Coca-Cola pays attention to the cultural attributes of each region and prepares a strategy around it. For example, during the Ramadan month, Coca-Cola symbolizes togetherness in a long table of family and friends at the minute of breaking the fast. In the commercials, it is seen as if Coca-Cola is the only thing that we cannot give up.

Experiences and personal preferences differ among individuals at different locations. Using these differences for the company's benefit is Coca-Cola's power. This power helps Coca-Cola to keep its position and supports the profitability and effectiveness of the company.

Evaluating Porter's 5 Forces Model for Coca-Cola does not give any unexpected results. Coca-Cola holds high dominance in the market which prevents new entrants considerably. The competition is among a small number of big players and buyer and supplier bargaining is low. So, according to these evaluations, it's likely that Coca-Cola will remain in power for a long time.

CONCLUSION
PepsiCo is always looking into the future, trying to make the company most profitable and suiting to its shareholders. PepsiCo is also transforming its Aquafina Alive water with a new sweetened blend that has fewer calories. PepsiCo is more focused on sales of Gatorade. A new policy for the company should be introduced before the competitors launch those policies. A healthy relationship should be developed by the executives with the dealers. All the factors involved in PEST analysis have a great impact on each and every company as they are all interconnected with each other and leads to a profitable business. PepsiCo’s product line is more developed than the product mix as the product development team also developed its product mix.

RECOMMENDATION

The Pepsi-Cola is currently a strong worldwide leader in the food and beverage industry. It has stayed true to its mission and objectives while becoming a shear force within the United States as well as abroad. Known to buy out the world for quality products and customer care, Pepsi Co should make no major strategic changes to its plans. However, like in any business situation, there are areas where Pepsi Co can improve.

Few recommendations are as follows:

Continue to expand with their "Human Sustainability". The healthy eating market is a demographic that will continue to grow in the future and will provide generous profits for Pepsi if Pepsi Co is able to obtain a large market share
Expand more into social benefits, especially for those in developing nations. Pepsi's main competitor Coca Cola has implemented a water purification program for African Villages, which provides an important need and at the same time introduced its brand name where it was unknown earlier. If Pepsi followed this same ideology with food products and water purification, it too would significantly increase brand recognition
Try to capture more of the aging population's market share. Pepsi is a company focused on a younger age group market hoping to replicate the worldwide success of Coca Cola in regards to brand loyalty with the generations born after 1980.

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
Note:  100% plagiarism in the above paragraph please remove the plagiarism less than 15 % . CHALLENGES...
Note:  100% plagiarism in the above paragraph please remove the plagiarism less than 15 % . CHALLENGES / OPPORTUNITIES One of the major challenges is to change the people’s perspective of PepsiCo as an unhealthy soft drink producer. Due to the link of soft drinks to obesity and diabetes, the new CEO wants to reinvent Pepsi as a healthy food producer rather than a snacks producer. Although this is a good plan for the PepsiCo to consider, people who are used...
In February 2012, the Pepsi Next product was launched into the US market. This case study...
In February 2012, the Pepsi Next product was launched into the US market. This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. Pepsi Next Case Study Introduction Pepsi Next was launched by PepsiCo into the US market in February 2012, and has since been rolled out to various international markets (for instance, it was launched in Australia in September 2012). The new product...
CASE #1: COCA COLA The Coca-Cola company started 110 years ago as a small, insignificant one...
CASE #1: COCA COLA The Coca-Cola company started 110 years ago as a small, insignificant one man business. Since then, it has grown into one of the largest companies in the world. The first chairman of the company was Dr. John Pemberton and the current chairman is Muhtar Kent. The demand for this product has made this company into a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted the formula in a...
41. The “funnel” view of new product development suggests that: -    each new product idea must...
41. The “funnel” view of new product development suggests that: -    each new product idea must pass a series of increasingly stringent tests in order to be introduced into the market. -    early stages should be finished quickly in order to get to the really good ideas. -    new product ideas fail at about the same rate at each level of the funnel. -    profitable new product ideas are easy to come up with but hard to recognize. 44. Calculate...
Case Study-1 In 1990s Nestlé faced significant challenges in its market growth. Despite of the stagnant...
Case Study-1 In 1990s Nestlé faced significant challenges in its market growth. Despite of the stagnant population in western countries the balance of power was increasing from large scale manufacturers like Nestlé, toward supermarkets and discounted chain stores. In result, Nestlé decided to lessen its focus on developed markets like North America and its home based market in Switzerland to emerging market like India and China. The driving force behind the decision of expanding its market share in emerging market...
Repackaging a Global Brand: A Case Study Analyzing the Capital Expenditure Decision INTRODUCTION It is early...
Repackaging a Global Brand: A Case Study Analyzing the Capital Expenditure Decision INTRODUCTION It is early 2014. A leading global skincare manufacturer, Health & Beauty Co. (HBC), has been losing market share in the hand and body lotion market. While the firm still leads its competitors in market share in this segment of personal care, it seeks to stem further share erosion and, to that end, has recently developed a strategy to recover market share through rebranding, advertising, and repackaging....
Question2 1-Age segmentation involves identifying how different people choose to express their personality and their beliefs....
Question2 1-Age segmentation involves identifying how different people choose to express their personality and their beliefs. A-True B-False 2-Pricing a product at 9.99$ is an example on psychological pricing. A-True B-False 3-Semi-finished goods are part of capital goods. A-True B-False 4-Market research involves the gathering and analysis of data about consumers’ preferences, spending patterns and other market conditions, such as prices and competition. A-True B-False 5-Recruiting and training staff is not expensive at all. A-True B-False 6-The purpose of the...
according to the text i need fill this graph like which one is increasing which one...
according to the text i need fill this graph like which one is increasing which one is decreasing Graph # Graph Name Pe Q ∆ in D ∆ in Qd ∆ in S ∆ Qs 4.FDA Finds Fungicide in Some Brazil, Canada Orange Juice By BILL TOMSON And LESLIE JOSEPHS The U.S. government said Friday it found small amounts of an unapproved fungicide in Brazilian and Canadian orange-juice shipments, causing an uptick in orange-juice futures prices. The findings don't pose...
:  Infiniti decided to use Formula One car racing (F1) sponsorship to increase their brand awareness.  Top management...
:  Infiniti decided to use Formula One car racing (F1) sponsorship to increase their brand awareness.  Top management at Infinity knew upfront that increasing market share in a global market would not be easy, especially in a highly competitive market segment such as luxury cars.  Infiniti decided to embark on an aggressive global growth strategy driven by new products, market expansion and a globally consistent brand image.  It created a marketing strategy aimed to improve awareness of the brand and highlight the superiority of...
Case Study: Amway – Developing Competitive Marketing strategies Introduction All organizations face an external business environment...
Case Study: Amway – Developing Competitive Marketing strategies Introduction All organizations face an external business environment that constantly changes. Sometimes these changes are slight e.g. minor amendments to regulations or a new firm entering the market as a 'small player'. At other times, however, changes in the environment may have important consequences for an organization, e.g. new technologies, changing consumer tastes or a merger between two large competitors. Changes in the business environment create both opportunities and threats to an...