Question

Assess how Apples new iPhone fitswith the company’s existing brand and how that impacts its business plan. Support your response with relevant research and analysis. For example, will the product or service be part of a new brand or an existing brand? How will that affect the way you market the product both within the company and to consumers

Answer 1

Apple is very well known for its iPhones which are one of the main products offered by apple to stay in the market. IPhone was one of the first device is to have multi touch capabilities and it was very fascinating to the customers.

Marketing mix for the iPhone is as follows .

Product

IOS is proprietary operating system from Apple which is limited to Apple devices only and specifically build for iPhone. Does a specific operating system provides speed, security and reliability to iPhone. Fluency of the operating system as well as reliability and extreme application support make it one of the best available operating systems in the market which is only available on Apple iPhone and exclusive to the Apple customers. It is a very high quality operating system with smooth interface and fast processing speed.

Some applications are only available to Apple iPhone and their exclusive to the iPhone App Store. These applications provide an edge over the competitors as they are highly sophisticated and provide extremely usable interface. Also the pricing system is totally different in Apple app store which supports the developers and it cannot be hacked.

Promote

Apple never compares its products to other companies products but it compares it products to the previous development of the changes done in the previous iPhone. Does a specific terms increases the level of ethics in terms of advertising for the Apple iPhone.

Apple is very well known to provide superb after sale service and to provide extremely wide service network. Apple has its service centres across the globe in each and every country and provides an extremely wide international warranty as well. The target of the Apple is premium customers hence mostly found in A grade cities only.

Apple promotion includes launch events and full page newspaper ads while providing commercial on the television and investing largely on different advertisements across the globe. Above the line marketing strategy is choosing to market iPhone and other products of Apple which is very beneficial for creating loyal customers for apple and while reading the news about the new iPhone.

Most of the times BTL marketing is also done why are providing different exchange offers as well as holdings and home advertisement solutions.

Pricing

Apple's pricing strategy has always been for upper middle class. By setting the price is higher in the market and providing I phones which are usually price that higher price tag than all the phones available in the market is Apple's main strategy to maintain a price point for iPhones.

Apple does not provide any kind of discount on its products the discounts are given after sale or by the store only but the Apple itself does not provide any kind of discounts on its products to maintain a correct pricing across the globe.

Place

Most of the apples I store are located inside the malls which is usually a place for the premium customers to shop. They also have their other product line up inside the Rise tools but the main focus is usually on the iPhones as it is the one of the most selling devices for the Apple.

It is very well known for tying up with different telecom companies. While having tie up with the different corporate sector companies as well as the Telecom companies are providing services to the customers is one of the core Strategies for Apple to stay competitive in the market. By endorsing most of the CEOs who are using Apple iPhone is one of the best example of Apples tie up strategy.

All in all we can say that iPhone as a very strong market mix and this market mix has created a strong presence of iPhone in the market which is going to be carried for the buy iPhone in the market to maintain competitive as well as advantageous.