Question

Lay outthe key definingfeaturesof the APPLE INC. brand. How do these features drive business decisions? For example, how are these factorsan extension of Apples mission, vision, and values? What are the non- negotiables for a product or service to carry the company namE?

Answer 1

Apple is a multi million brand with huge investment and a a very large number of investors. Their strategical implementation is definitely one of the world's best implemented strategies.
International Strategy.
Apple's international strategy includes a wide range of products spanning from premium pcs to the iPhones. Their international standardization includes standardization of the overall services and the product quality over global markets.High investment on research and development and large number of stores and outlet with state of the art warranty management system makes them the biggest empoyer and tech provider in the same field. One of the main strategies are to provide a feature packed premium device which is generalized in every global region.
Strategic Implementation
Apple's basic strategy is to develop the products and simultaneously improving the design and utilize the overall difficulties by implementation of different strategies. Company's strategy is to build quality product which are based on performance and stands out of the market .
Apple's quality standards are very high hence produced products R&D cost is usually very high and final product si superior in terms of quality. Company also put extreme efforts to do something out of the box.
influence of Governance and Ethics.
Apple's model includes ethical as well as social responsibility and its composition of the legal, Ethical and economical responsibilities hence all the influence of the ethics and social responsibilities reflects in the organization.

a well organized governing system with a proper strategical implementation drives the company and also make a better work environment for the system. Apple's ethics standard is very high and which is applied into the work structure if the company from the very basic level.

Company Social Value.

Apple insist in making their work pattern as on of the best in the industry. Apple inures that it uses the highest standard in making of their products and for the application the overall strategies . They treat their workers with due respect and dignity and also provide a safe and responsible manufacturing facility.

Innovation and Diversification.

Apple has a big diversified range of products . Initially apple used to deal in computers only then they came in the ipod and then mainstream phone business. Apple has evolved itself from a computer company to a big global brand. Constant research and development and high number of best engineers and bright minds are already looking for the best ideas and to create a better product.

Legal limitations.

Apple's legal limitation includes a good act of 1979 in which, Apple has to sell their products as they are described to avoid any claims from customers. Act of 2008 which states that apple has to treat their customers in a fair manner and they cannot use negative sales techniques and promotions. All the market strategies and apples sales promotion have to be in the legal area.

Evaluation and Control

Apple inc. has a large design and development team as well as marketing team , They build everything from the portable music players to the big MAC computers. Apple also provides services and other informatics which is controlled by headquarters on California. Apple has a huge number of employees and earns a huge revenue every year.

Strategic Metrics.

Apple always keep implementing its marketing strategies some of them are introducing a wearable, Apple watch. Every year growth of sales in iPhone is extremely huge and it is almost doubling up every year. Apple has a huge gross profit margin which is climbing up every year which is one of the main watchable metrics for the apple inc.

Apple is very well known for its iPhones which are one of the main products offered by apple to stay in the market. IPhone was one of the first device is to have multi touch capabilities and it was very fascinating to the customers.

Marketing mix for the iPhone is as follows .

Product

IOS is proprietary operating system from Apple which is limited to Apple devices only and specifically build for iPhone. Does a specific operating system provides speed, security and reliability to iPhone. Fluency of the operating system as well as reliability and extreme application support make it one of the best available operating systems in the market which is only available on Apple iPhone and exclusive to the Apple customers. It is a very high quality operating system with smooth interface and fast processing speed.

Some applications are only available to Apple iPhone and their exclusive to the iPhone App Store. These applications provide an edge over the competitors as they are highly sophisticated and provide extremely usable interface. Also the pricing system is totally different in Apple app store which supports the developers and it cannot be hacked.

Promote

Apple never compares its products to other companies products but it compares it products to the previous development of the changes done in the previous iPhone. Does a specific terms increases the level of ethics in terms of advertising for the Apple iPhone.

Apple is very well known to provide superb after sale service and to provide extremely wide service network. Apple has its service centres across the globe in each and every country and provides an extremely wide international warranty as well. The target of the Apple is premium customers hence mostly found in A grade cities only.

Apple promotion includes launch events and full page newspaper ads while providing commercial on the television and investing largely on different advertisements across the globe. Above the line marketing strategy is choosing to market iPhone and other products of Apple which is very beneficial for creating loyal customers for apple and while reading the news about the new iPhone.

Most of the times BTL marketing is also done why are providing different exchange offers as well as holdings and home advertisement solutions.

Pricing

Apple's pricing strategy has always been for upper middle class. By setting the price is higher in the market and providing I phones which are usually price that higher price tag than all the phones available in the market is Apple's main strategy to maintain a price point for iPhones.

Apple does not provide any kind of discount on its products the discounts are given after sale or by the store only but the Apple itself does not provide any kind of discounts on its products to maintain a correct pricing across the globe.

Place

Most of the apples I store are located inside the malls which is usually a place for the premium customers to shop. They also have their other product line up inside the Rise tools but the main focus is usually on the iPhones as it is the one of the most selling devices for the Apple.

It is very well known for tying up with different telecom companies. While having tie up with the different corporate sector companies as well as the Telecom companies are providing services to the customers is one of the core Strategies for Apple to stay competitive in the market. By endorsing most of the CEOs who are using Apple iPhone is one of the best example of Apples tie up strategy.

All in all we can say that iPhone as a very strong market mix and this market mix has created a strong presence of iPhone in the market which is going to be carried for the buy iPhone in the market to maintain competitive as well as advantageous.

P.S.- Please leave a comment if any explanation is needed.