Question

what is place mix. how can you describe the place mix for skip the dishes company.

Answer 1

Place mix can be defined as the product distribution. This element is related to the marketing mix used by the business firm and it mainly deals with the physical distribution of the product and services and the decision related to the distribution channels. This can be seen as the last constitute of the marketing mix but it has a lot of significance as the marketing objectives can be accomplished only if the products and services are available to the customers easily

SkipTheDishes Restaurant Services Inc. is one of the famous Canadian online restaurants and it uses the app and website to facilitate the order placement by the customers. When the order is received at any restaurant, the courier is assigned to that order and he or she goes to the restaurant to pick and deliver the order So there is only One level distribution in the case of SkipTheDishes Restaurant Services Inc.