Question

Propose a collaboration idea for Nike, this collaboration will launch only in the UK and should be developed to help strengthen the brand’s overall identity.

You should consider the following;

1. Conduct a SWOT on your brand

2. Explore the key competitors of your brand in the UK: Develop a brand positioning map to highlight your brand’s current position in the market compared to it’s direct competition

3. Examine the most important PEST (Political, Economic, Social Technical) factors influencing your brand in the UK. Only include factors that are directly affecting your brand. Use evidence to support your inclusions

4. Explore and propose a new Collaboration for your brand (using competitors own strategies and further research to justify your idea)

5. Rationale - Explain why the new proposed Collaboration will complement and not damage the overall image of the brand

6. Justify - Comment on the risks that may be involved in the new Collaboration and show how your brand will overcome these.

7. Reveal how the brand will launch the Collaboration in the UK market. Use examples to support your idea

8. Include a conclusion (around 100-200 words)

9. Include a reference page and a bibliography

10. Make sure that you credit all images (or number them and use a image credit list after the bibliography)

11. Include an appendix with any additional research (for example primary research

Answer 1

Sol.

SWOT Analysis of my Brand

S · Large consumer · Good relations · Sustain in market	W · Retailers are major stakeholder · Depends on market flow
O · Huge R&D on Product innovation · Market expansion by integration	T · Setting Benchmarks by competitors · Competitor’s innovative products · Low Cost products provides by competitors

Brand positioning map

PEST (Political, Economic, Social Technical) factors

P	E	S	T
· Political Stability · Trade restriction · Tax policy	· Targeting to set of higher power of purchasing · Expanded market	· Prior target to younger generation · Reliable products for customers	· Use and provide products which are update with latest technology

Increased market share by collaboration with our brand. The wider the customers set and broader purchasing power of consumers. And this collaboration will directly affects into increase brand reach.